the marketing genius who’s deleted more 6 and 7-figure businesses than anyone else
(*all because he gets bored)
I totally can’t believe you’re still reading this sales page
“Are you still reading that sales page you just wrote?” I heard the wifey say, as she giggled beside my desk. “Umm… I really don’t know why… But it just feels so enjoyable to read. Like its addictive, or something…”…
How I minted a $10k PNG image in 10 minutes
Just over a year ago… I saw an email in my inbox from the founder of Skool. And the email said that he was hosting a contest. Where you could create and submit a meme. And the winner would take…
Why the newest bred horses can run even faster than cars now
“You can use a lot of different technologies to create something that doesn’t really have a lot of value.” ~ Shigeru Miyamoto, creator of Super Mario & The Legend of Zelda === 3 years ago: I read a study showing…
Albert Einstein’s secret school of marketing and copywriting
One guy I spend lots of time studying is Albert Einstein. Why? Well, not just so I could take his theories on the space-time continuum and build myself a time machine. Neither is it to discover his secret to being…
The book that’s made more millionaires than any other
Several years back: I opened a book. And started reading it for the first time. But before I even got to the first chapter, my mind was totally blown. Why? Because almost every positive review in the ‘Forward’ section of…
How to ADHD-proof your copy and content like all the rich kids do
Last year: During my self-imposed ‘solitary-confinement’ at home, which I spent honing my skills and tuning myself into the latest ‘trends’… I had the pleasure of studying under a few of the world’s top YouTubers. Kids who made millions a…
Escape the techno rat race or just wait to die
I’ve been watching an interesting business trend lately. And that trend is completely ‘anti-tech’. Actually, not just ‘anti-tech’… … but also… … ‘anti-modern’! For example: Was watching how Pizza Hut has started rebuilding their classic vintage, retro look into a…
Fastest way to get your ripped and mangled marketing butt handed to you
‘Twas having a ‘council of war’ with the wifey in our home office just now. Because: She just joined a new art contest. And while, she didn’t join it for the prizes, they were a’many, and they were looking quite…
Lessons from an art forger on cranking out high-ticket offers like candy
As we hit the ’24 hours till shut down’ mark on the Billion Dollar Bonus Formula… … it reminds me of a couple of things I learned in 2024 after reading the biography of famed art forger, Tony Tetro… ……
Rise of the mentally ill marketer
Several years ago: When I was listening to a podcast with the famed author of the bestselling book Freakonomics, Dr. Steven Levitt… … he got into talking ’bout the mental illness rate of creative professionals. Specifically artists. And about how…