Category: Uncategorized

  • The gentle art of smashing faces with pie for profit

    I just read a ‘pain-full’ (but delicious) interview… … with best-selling author Chris Grabbenstein… … and it was about all the secrets he learned for creating sales copy and content that sells in the millions… … from almost-billionaire book author, James Patterson… who, if you don’t know… makes almost $100 million a year from selling…

  • AI marketing is dead?

    “WHAT? IT’S DEAD? AND NOW I HAVE TO LEARN FACEBOOK MARKETING?” I’d just burnt over a year learning SEO. And now, every email in my inbox was telling me… it was dead! And apparently, everyone was mass evacuating from Google to Facebook, and I had to ‘update’ my knowledge too or I’d get ‘left in…

  • 20 years marketing online but he hasn’t made a cent

    “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” ~ Bruce Lee, the most influential martial artist of all time === When I first got started working in the bakery, many moons ago… … I was blessed to have a French…

  • French pastry chef’s most mouth-watering marketing cookie

    Since my last email wasn’t very appetizing… … I thought I’d regale you a bit with the most delicious, mouth-watering, finger-licking good content marketing lesson on the planet! Straight from my days working as a baker and pastry chef… … while mentoring under two of the world’s best Certified Master Chefs. And no: Not the…

  • Why people puke every time you post your content

    A word of warning: Don’t read this copywriting lesson if you’re eating. Or just finished eating. But if you aren’t, let me tell you a story… … about a brilliant professor who discovered that every word you say or type has a different flavor: This professor was waiting at the front of the class for…

  • How to create content so sexy, kings invite you to parties

    “Ha ha ha ha!” I heard the wifey laughing… after she’d read some of the comments at the bottom of this YouTube video we were just watching. And I could get why. Because they were hilarious! “People are really traveling across the world to visit Japan? Just to visit that new bar he opened?” she…

  • How to create content so addictive they read it on the toilet

    I just got off the toilet a couple minutes ago. Then went straight to my home office… … went on YouTube… … and started watching a Japanese process engineering video… … on a productivity hack used by one of the world’s top companies! Companies that easily take 15 hour tasks, and boil them down to…

  • This is an age of Chinese deception

    I’m reading this terrifying ancient Chinese book right now. Check out the excerpt: === This is an age of deception. Con men ply the roadways. Bogus alchemists pretend to turn one piece of silver into three. Devious nuns entice young women into adultery. Sorcerers use charmed talismans for mind control and murder. A pair of…

  • Day in the Life of a 15-year-old millionaire YouTuber

    If you were wondering why… … 15-year-old kids on YouTube these days are making more (way more) bucks than their 50-year-old teachers (and parents, and maybe even you), here’s a little lowdown… Based on what I’ve learned over the last year. From some of my viral ‘kid’ mentors: [+] They started learning the art of…

  • The Fart Of War

    “Your enemy can’t guess your strategy if you don’t have any. To confuse your enemies, first confuse yourself. Always keep your friends close, but your enemies far away. Because they would kill you if they were closer.” ~Sun Tzu, The Art Of War (supposedly) === Some brutally honest advice for anyone thinking it’s a good…