Category: Uncategorized

  • The easiest way to build hard to copy businesses

    “Life is easy if you live it the hard way, and hard if you live it the easy way.” ~ Eben Pagan, 9-figure business and marketing coach === Several moons ago: I discovered and mastered the skill of SEO. A skill I quickly used to rank at the top of search engines, driving boatloads of…

  • True lies about tapping untapped niches

    If you’re constantly looking for untapped niches… … like so many marketers and entrepreneurs do, thinking it’ll make you a lot of moolah with very little effort… … here are my radically unfiltered thoughts on the subject. Especially since: I’ve been watching a ton of marketers selling ‘new info’ on ‘recently discovered untapped niches’. Info…

  • Sylvester Stallone’s psychic success secret

    “BOOM BOOM crack BOOM!” It was storming awfully heavy last night. That, combined with the fact that I was reading a book filled with ‘winning ads’ from some of the scariest (yet most successful) scams in history, that brought in billions of dollars for the swindlers while leaving carnage in their wake, meant that I…

  • Marketers who don’t even know math

    “If you don’t waste hours, you’ll waste years.” ~ Amos Tversky, one of the leading psychologists in the discovery of human cognitive biases === A couple years back: I was talking to this friend of mine, who’s one of the world’s top investing experts (in both stocks and crypto). He isn’t a very close friend.…

  • Why generating the nastiest AI-slop gives you the sweetest dreams

    Just a week ago: On the night I dropped my new One-Minute Word Hacks out in the open… … I was lying awake in the bedroom… … staring sleeplessly at the ceiling. Wondering about things I probably shouldn’t be, like: Did I do it good enough? This is changing the game for me, but will…

  • Learn this or die

    This little-known piece of psychology could one day save your life: I was just reading this shocking news article. And it was about this 17-year-old kid in Indonesia who went to a popular tourist attraction. To take some selfies. Near a cliff. But as always happens… … especially with these types of selfies… … it…

  • Magic words that turn trash into 104x ROI cash

    “A pot of berry jam. That’s all I know…” Was listening to the wifey recount how she came up with the idea for her latest artwork. Which is simply… smashing! But: It reminded me of all the pots of berry jam we had in the cupboard. That my mom gave us. But we could never…

  • Cranking out copy that leaves people high as a kite

    Since we’re on the topic of creating content and copy so ‘addictive’ they can’t ignore it or stop reading: A few days ago, I got a message… … from one of the godfathers of internet marketing (who I’m not sure wants me naming him)… … who crash landed on the sales page I wrote for…

  • How to build million-dollar businesses without marketing

    “I really want to get more followers on my new Instagram account. I was thinking of maybe following lots of people. And maybe they’ll follow me back! But then… I could unfollow people who don’t follow me… What do you think?” It was time for another Home Office session of… … Coaching with The Wifey!…

  • When live YouTubers are about to die

    Behold, history’s most brutal form of content creation from 80 AD to 404 AD: Throwing people into a stone-walled Roman colosseum. Filled with lions, tigers, leopards, cheetahs, elephants, rhinoceroses, bears, crocodiles, and… worst of all… … other people you were… … just sharing a meal with last night… … but are now forced to kill…