A word of warning:
Don’t read this copywriting lesson if you’re eating.
Or just finished eating.
But if you aren’t, let me tell you a story…
… about a brilliant professor who discovered that every word you say or type has a different flavor:
This professor was waiting at the front of the class for everyone to arrive.
After they did…
… he pulled a bag of cookies out of his bag…
… brought them towards the desks where all the students were seated, and gestured for everyone to take a cookie.
Everyone reached in the bag.
Grabbed a cookie. Some of them two.
And they started munching away.
“How do the cookies taste?” the professor asked.
And some replied that they weren’t bad, others said that the cookies tasted good, yet others said that the flavor was a bit off but it was still passable, and on and on it went.
Until finally:
When everyone had given their opinion…
… the professor held the bag up…
… turned it around so people could see the label…
… and on the front of the bag it said:
“Dog Biscuits”
The students were shocked. Some of them went green in the face. Others started retching like crazy. And a lot of them held their hands to their mouths, and started rushing out of the classroom and towards the washroom.
After which, the professor said with a laugh:
“Congratulations! You now know that the mouth does not just eat food. It eats words as well!”
Now:
I have no clue whether that professor was just pulling stuff out of his butt and trolling them.
Or whether he really fed them dog food.
But…
… fact of the matter is…
… the words you use in your content, copy, or whatever else you use them for, really have ‘flavors’.
Flavors that can either make people barf, or make people binge.
But the sickest thing?
Most people are constantly using words that make you puke.
Especially, AI-generated words, because AI can’t tell the difference between a hot pizza fresh out of the oven and a dog biscuit straight out of the pet store.
And even top marketers aren’t excluded from this.
Case in point:
A couple days back, was talking with one of my friends.
Who’s one of the world’s top email copywriters.
And no, he does not use AI to generate his emails. Or content.
But what he does do?
He uses AI to help improve his writing, his thinking, how he expresses his thoughts and ideas… and… uses it to sharpen how he writes!
The problem though?
After doing this for over a year…
… probably even more…
… the AI sharpened his writing until…
… it was so sharp, it was non-existent, and you could hardly see anything left of his original writing style at all!
And it took him over a year, and finally reading another article about someone using AI the same way, but with disastrous consequences, for him to realize that he’d lost his original flair, edge, and the pizzazz that made his writing, not just ‘edible’, but… also… deliciously ‘binge-worthy’!
It was to the point that:
Once he finally realized, I sent him a message saying…
“I’m glad you finally realized. Because your AI-tainted robotic emails were making me puke!”
But:
What about all the companies that are firing all their copywriters, and replacing them all with AI, you ask?
And are making more money than ever?
If you believe what the questionable news headlines are telling you…
Well:
I was just emailing one of the world’s top copywriters, Kim Krause Schwalm, yesterday. And she sent me a link to an interview she did with another 4 of the world’s top copywriters. And one of those interviews was really interesting…
… because it talked about how this copy chief…
… was working with this huge company where she handled the copywriting and marketing and stuff, with a team of other copywriters…
… and…
… one day, the company decided to fire each and every single copywriter there.
Why?
Because business guroos were telling them they could replace them all with AI, and save themselves massive amounts of money and time!
And so they did.
But 3 months later?
Well, not only were they not making more money with their new AI-generated copy…
… and not only were they losing money too, while making all their customers puke like seasick passengers onboard the Titanic…
… but…
… apparently, they were ‘hemorrhaging’ the moolah out of every hole!
Well, I’m not sure how bad they actually ‘bled’…
But they were forced to hire back each and every copywriter they fired!
Anyways:
Short story long?
Just don’t create content that makes people puke.
And they’ll thank you.
But it’s a big plus if you can also make your content ‘edible’ enough that they stop being ‘anorexic’ every time you post something. Even more brownie points if you can ‘fatten’ them up enough to get them ‘obese’ from binging on all the content that you’ve made as addictive as chips, chocolate, cookies, and coffee.
At any rate…
… enough of that.
Just thinking about bad content is making me sick.
If you want to make your content delicious enough that you don’t start ‘hemorrhaging’ dollars and customers like every other company that’s going to discover it 3 to 6 months later, with some of the fastest, easiest, kid-friendly word hacks I know, that take just a minute or less, then here’s where you go:
https://themysteriousmarketer.com/one-minute-word-hacks/
Allen Walker
The Mysterious “Master Chef” Marketer
Allen Walker, the Mysterious Marketer, is the marketing genius who’s deleted more 6 & 7 figure businesses than anyone else on the planet (*all because he gets bored). He’s also known as the world’s most genius renaissance marketer. Visit his blog to read thousands of his ‘secret’ copywriting tips for getting paid to grow your email list.
This post (https://themysteriousmarketer.com/why-people-puke-every-time-you-post-your-content) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…