I just read a ‘pain-full’ (but delicious) interview…
… with best-selling author Chris Grabbenstein…
… and it was about all the secrets he learned for creating sales copy and content that sells in the millions…
… from almost-billionaire book author, James Patterson… who, if you don’t know… makes almost $100 million a year from selling his books, with every 1 out of 10 books in America sold being his, and… he also holds the Guinness World Record for most number of New York Times Bestsellers at 67 books too!
But before James became an author…
… he was a top advertising executive at the J. Walter Thompson ad agency.
And Chris got trained by him.
When Chris was a new employee, he got stuffed in a room with the other new hires. They sat around a table. Quietly listening to the man at the head of the table, James Patterson, seated in a swivel chair… as he started imparting the ‘secrets’ of creating profitable, winning advertising and sales copy to them all.
“The secret to creating great adverti…”
All of sudden someone rushed into the meeting room.
Holding a cream pie.
And SMASHED it right into James Patterson’s face, before quickly fleeing out of the room for his life!
Everyone around the table was stunned.
Mouths gaping.
Eyes wide.
When suddenly, James said:
“And that… is the secret of creating great advertising! Smash people in the face with a ‘pie’ first to get their attention! Then tell them whatever you want to tell them…”
And this was a lesson that Chris took with him his whole life.
A lesson he used to create winning ads and sales copy.
Bestselling mystery novels.
Award-winning films, jingles, and commercials.
And now?
Bestselling children’s books too!
Dozens of them.
Because it really doesn’t matter what you sell. Products, services, books, PLR, software, cream pies, cherry pies, custard pies…
The concepts of great copywriting and advertising… apply everywhere!
Break their laws, you ‘go to jail’, you collect no money.
And:
This is probably why…
… a huge majority of bestselling authors…
… were all once upon a time…
… expert copywriters and ad men!
Because they all knew what it really takes to sell anything… whether it’s addictive fiction or non-fiction, or addictive copywriting or ad campaigns… is the exact same… ‘pie filling’.
That is…
Making your stuff so addictive, it’s almost impossible to ignore, grabbing your attention instantly, and… almost impossible to stop reading and putting down!
But the moral of the story?
Cream pies cost $8 on Amazon.
I just checked.
But there’s cheaper way to ‘smash people in the face’ with a ‘pie’! And that’s by using tiny little ‘word hacks’ that do almost the exact same thing. Instantly making your stuff almost impossible to ignore, almost impossible to stop reading or watching.
These are the same little word-hacks used by millionaire kid YouTubers.
In Japan, Cyprus, USA, and even Iran.
Across the world actually…
And I’ve put the fastest and easiest of these ‘hacks’ that I’ve discovered, during my ‘one year study’ under some of these ‘rich kids’, in my new 21 One-Minute Word Hacks collection.
If you wanna start smashing people in the face with words filled with ‘chocolate custard and cream’… here’s the pies, freshly baked, right out of my stone oven:
https://themysteriousmarketer.com/one-minute-word-hacks/
Allen Walker
The Mysterious “Simply Smashing” Marketer
P.S. Another way to use pies to grab attention?
Order one, and Fedex it to potential prospects! With a note inside. Written with these addictive “cream-filled” word hacks I talk about. Selling them on all the benefits of doing biz with you.
Saw an agency doing this recently.
They spent $2,000 on cakes and pies.
Got $200,000 in new clients.
But it’ll only work if your words are ‘addictive enough’ to bother reading. Else you’re just sending out free desserts…
Bon appetit!
Allen Walker, the Mysterious Marketer, is the marketing genius who’s deleted more 6 & 7 figure businesses than anyone else on the planet (*all because he gets bored). He’s also known as the world’s most genius renaissance marketer. Visit his blog to read thousands of his ‘secret’ copywriting tips for getting paid to grow your email list.
This post (https://themysteriousmarketer.com/the-gentle-art-of-smashing-faces-with-pie-for-profit) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…