Category: Uncategorized
Confessions of an ethical “scam marketer”
“This is so sad,” I thought to myself… I was watching this mini-documentary with the wifey a couple days back. And it was about this lady who’s… … mom was pregnant with her brother, but… … she had some complications that required surgery. But: Because their family was so darn poor, they just couldn’t afford…
Japanese ninja productivity secrets
“Do nothing that is of no use.” ~ Miyamoto Musashi, greatest swordsman in Japanese history === Probably my favorite ‘person’ to learn about productivity from is… … actually not a person… … but the greatest manufacturing company in history, Toyota. Because: Not only does everything they do, say, or teach about getting stuff done faster,…
The lazy drooling couch potato way of making hard-earned money
Got this message (from someone who probably doesn’t want to be named) a couple days back: === “Do you know how hard I work to make money?” === With the rest of the message being… … groanings and lamentings about how hard they work to earn their tiny little sack of coins. Which: I’m not…
The fathers of business and marketing speaketh
“Always enter the conversation already occurring in the customer’s mind.” ~ Dan Kennedy, the Godfather of Direct Response Marketing === One of the biggest mistakes most marketers and entrepreneurs make: Talking about stuff no one’s thinking about. Or caring about. Especially in their target audience. Not that it can’t work. But it’s a massive waste…
Basketball GOAT reveals simplest secret to being the GOAT in your niche
I was watching this YouTube video a couple days back… … where the GOAT (Great Of All Time) of Basketball, Michael Jordan, was renting an AirBNB during a trip to Long Island for the Ryder Cup. And the guy who owned the house happened to be a huge fan of his (like almost every other…
Honey is the root of all evil
“It’s the girls, Dad. They do funny things to me. I can’t explain it.” So said Frank Abagnale, the world’s most famous con artist (who was featured in the blockbuster film, Catch Me If You Can, by Steven Spielberg) when his Dad asked him why he started down a life of crime. Because… … I…
The easiest way to build hard to copy businesses
“Life is easy if you live it the hard way, and hard if you live it the easy way.” ~ Eben Pagan, 9-figure business and marketing coach === Several moons ago: I discovered and mastered the skill of SEO. A skill I quickly used to rank at the top of search engines, driving boatloads of…
True lies about tapping untapped niches
If you’re constantly looking for untapped niches… … like so many marketers and entrepreneurs do, thinking it’ll make you a lot of moolah with very little effort… … here are my radically unfiltered thoughts on the subject. Especially since: I’ve been watching a ton of marketers selling ‘new info’ on ‘recently discovered untapped niches’. Info…
Sylvester Stallone’s psychic success secret
“BOOM BOOM crack BOOM!” It was storming awfully heavy last night. That, combined with the fact that I was reading a book filled with ‘winning ads’ from some of the scariest (yet most successful) scams in history, that brought in billions of dollars for the swindlers while leaving carnage in their wake, meant that I…
Marketers who don’t even know math
“If you don’t waste hours, you’ll waste years.” ~ Amos Tversky, one of the leading psychologists in the discovery of human cognitive biases === A couple years back: I was talking to this friend of mine, who’s one of the world’s top investing experts (in both stocks and crypto). He isn’t a very close friend.…