Category: Uncategorized
Why I don’t give away free stuff to build my email list
Maybe I should. I don’t know. But I don’t like doing it. Not saying you shouldn’t… because it’s probably not the right strategy for everyone… and because I’m not your mom, lol… but here’s why I don’t: 1: I hate wasting time setting up squeeze pages. 2: And lead magnets. 3: And autoresponder sequences. 4:…
Caught me red-handed being a garbage marketer
This guy caught me red-handed: === Hello Allen, This is Jerry we last emailed back in 2023. I was so impressed with your knowledge, skills, and copywriting. Soon as I saw your email about Bonuses, I was like hold on, I think 🤔 I know this person. So, I did a little purchase history research,…
Rolls Royce’s sneaky secret to selling $350k cars to cheapskates
“The trouble with market research is that people don’t think what they feel, they don’t say what they think, and they don’t do what they say.” ~ David Ogilvy (Founder of Ogilvy & Mather, and one of the Fathers of Modern Advertising) If you wanna sell more ‘expensive’ stuff… … and make it feel like…
How showing up in AI Search can murder your sales and spike refunds
This is the (surprisingly) dark side of AI search not many people seem to talk about: (with the exception of those fed up business owners, quietly sobbing and complaining in a lonely corner of the comments section somewhere on the web) But: I was reading a comment on YouTube by this gentleman who owns a…
Why people are ignoring you after last year’s attention-halving
Over the last 12 months… … other than secluding myself at home to do historical research on how to make maximum money with minimum effort in times of turbulent (and constant) tech innovation… … I’ve also been studying the art of creating viral YouTube and Instagram videos. Specifically: I’ve been studying under some of the…
Sealing away the sales snakes in your customers’ psyches
Please don’t try this at home: When me and the wifey were out for a stroll in the garden just now, we suddenly heard something move. But when we turned around, we finally saw what it was. It was a huge, green, slimy snake! And it quickly slithered into one of the pipes that made…
A tale of two AI business models
Let me tell you a story about this guy I know… He owns an online business that sells zero of his own products. But he makes around US$500 million a year in net profit doing it. And in standard business valuation terms, that would probably be a billion to two billion dollar business, depending on…
How to make people mutilate themselves to get your products
This is why I think scientists are freaking insane, but… Sometime in 2013, at the University of Virginia, they conducted a study by electrically SHOCKING participants until it was SO painful, they would pay money never to be shocked again. But then: They took those same participants… … put them in a room… … a…
Why using AI to write your sales copy is like getting a pig to paint your portrait
I was on YouTube a couple months ago… Watching a top copywriter I have a lot of respect for, showing how he uses AI to write his emails. Because, even if I might seem like I’m anti-AI, I’m not. I’m just a realist… … about what works. And what doesn’t. And I watch more AI…
The Chinese phone scandal murdering your sales right now
I was watching this Chinese ‘phone scandal’ video on YouTube yesterday… … where… … this lady was live-streaming on the Business Class section of a plane. But, lo and behold, she happened to spot the CEO of Xiaomi, one of the 3 biggest smartphone manufacturers in the world, riding along with her. But he was…