Category: Uncategorized
Why your grandpappy’s marketing beats the pants off of yours
Phewww… Just finished hand-tapping out replies to a buncha emails. From subscribers… And happy Dopamine on Demand readers. But: It must feel good getting a hand-typed email from an actual living, breathing, heart-pounding human, ay? None of that AI slop email that everyone and their favorite Filipina freelancer’s sending out these days. Ain’t that nice?…
How to remember more the older you get
Several years back… During a Dan Kennedy Marketing Conference… The world’s greatest email copywriter, Matt Furey, was invited on stage. To give a talk. A talk so jaw-dropping, so mind-bending, that even several years later, it was one of the greatest talks I have ever heard. Now, I’m not going to ‘copy-paste’ his entire talk…
Flesh and blood sales-making machines
The biggest mistake most marketers and entrepreneurs make? Thinking that you’re a cold-blooded machine. You’re not. So don’t even try working like one. You’re not even an AI. So don’t write like one. Or talk like one. Or create like one. Remember this, and a boatload of your biggest business and health problems will melt…
How to stop your customers from jumping out of airplanes
This is a shocking, but true story: A couple months ago… I was reading ’bout this card designer who worked for Hallmark. You know the company that makes your Christmas cards? And Father’s Day and Mother’s Day and Great Ancestor’s Day cards? Yeah… … that’s the one. But: Turns out that the job ain’t all…
A poor man’s money is hard to earn, but easy to scam
“A poor man’s money is hard to earn, but easy to scam. Interesting phrase, isn’t it?” the wifey asked me. “Hmmm…” I thought for a moment. But I couldn’t get it. So I asked, “What does it mean?” “Well, I’m watching this interesting show on YouTube. And this man is a food and beverage business…
The eyeball-rolling speed reading secret of this genius marketer
A mysterious subscriber, Chris The Realist, writes in: === Hey Allen, I recently came across your work and I read your article ” How to read as fast as Usain Bolt runs” I’ve also seen your acknowledgement of the theory that geniuses are just people who figured out how to do certain little things as…
The Banana King vs The Burger King
A couple weeks back: I was feasting my eyes on the tales of two kings. The Banana King. And The Burger King. More specifically… I was reading both of their biographies. Biographies being something I ‘dine’ on a lot. Because there’s no better way to download hundreds of years of hard-earned experience and consciousness into…
A dirty marketer’s soil-shoveling romance
A kind email from a Dopamine on Demand subscriber dropped into my inbox a few days ago. And he told me that… … he enjoys reading my emails… … and sales letters… … because I do everything I talk about in my reports! And I’m not sure if he wants me mouthing out his name.…
How to kick the door down and escape the AI Hype Cycle
Let me tell you a story, from when dinosaurs walked the earth… So: When I was a kid, there was no such thing as the Internet. Yes, it’d been invented. But hardly anyone knew what it was. Or was using it. It wasn’t until I was in high school before it really started gaining traction.…
Born to be a video game character, forced to be a marketer
This was so freaking hilarious, I just couldn’t stop laughing. So I called the wifey over… … and she started laughing at this too. But I was on YouTube a couple moments ago, when the algorithm suddenly sent my way a video recommendation, with a thumbnail of this Japanese guy… who had hair so spiky,…