Category: Uncategorized
A tale of two AI business models
Let me tell you a story about this guy I know… He owns an online business that sells zero of his own products. But he makes around US$500 million a year in net profit doing it. And in standard business valuation terms, that would probably be a billion to two billion dollar business, depending on…
How to make people mutilate themselves to get your products
This is why I think scientists are freaking insane, but… Sometime in 2013, at the University of Virginia, they conducted a study by electrically SHOCKING participants until it was SO painful, they would pay money never to be shocked again. But then: They took those same participants… … put them in a room… … a…
Why using AI to write your sales copy is like getting a pig to paint your portrait
I was on YouTube a couple months ago… Watching a top copywriter I have a lot of respect for, showing how he uses AI to write his emails. Because, even if I might seem like I’m anti-AI, I’m not. I’m just a realist… … about what works. And what doesn’t. And I watch more AI…
The Chinese phone scandal murdering your sales right now
I was watching this Chinese ‘phone scandal’ video on YouTube yesterday… … where… … this lady was live-streaming on the Business Class section of a plane. But, lo and behold, she happened to spot the CEO of Xiaomi, one of the 3 biggest smartphone manufacturers in the world, riding along with her. But he was…
Why my emails remain untainted by the AI darkness
“If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.” ~ Thorin Oakenshield (The Hobbit, by J.R.R. Tolkien) — Since the world ain’t merry anyway: Let’s talk about how we can hoard more gold. Several years back… I was watching the legendary marketing director of the…
Dirty secret to 1000X ebook profits by NOT selling on Amazon
There came an email… … from a Billion Dollar Bonus Formula member (who probably doesn’t want me to name him, I never asked)… … about using bonuses to sell more eBooks! And in case you’re wondering: If you want more sales and conversions… … YES you SHOULD be using bonuses! Especially using them the way…
I pity da fool who uses CrapGPT
Funny (and scary) but true: A couple months back… While doing research for my 15X Conversion Multiplier Case Files (which you get for free with the Billion Dollar Bonus Formula), I thought of something… really clever! Or so I thought. I says to myself: “Wouldn’t it be smart to use AI to do all the…
Nintendo’s cheat code for turning debt into profits
Let me tell you a story… … about one of my favorite companies to learn marketing from – one of the greatest gaming companies in history, Nintendo. Back in the 1980s: Nintendo was dead broke. Actually, more than broke. Because they were over 8 billion yen in debt (which translates to around US$250 million today).…
Mother’s Day ain’t for moms, it’s for marketers
“Mother’s Day ain’t for moms, it’s for marketers!” or so my mom is wont to say. Because… Unlike most moms, my mom doesn’t celebrate the stuff. She actually hates it. “It’s all to sell you some stuff,” she says. “Just another day,” she says. And you know what? She right. The lady who created Mother’s…
How to build a 1000-year-old AI business
“Focus on things that don’t change” ~ Warren Buffett, one of the greatest investors in history — A couple days back: When I went out shopping with the wifey for the first time in a while, after a LONG ‘stay at home’… … we had the shock of our life! Why? Well, because a local…