Category: Uncategorized
Long-winded copy vs short-sweet copy
“Is it better to write long copy, or keep things short?” the wifey asked me, a couple days back. “Long! Almost always long. As long-winded as you can. Because the more you tell, the more you sell,” I replied. “Oh? There’s such a cute saying?” “Yeah. ‘The more you tell, the more you sell’. It’s…
Masochistic marketers just begging to get slapped
I’ve been busy trading lately… No: I’m not trading stocks. Or options. Or even crypto. No, what I’ve been trading are… … trading cards! But it’s been pissing me off! Because, I keep seeing these trading cards that I bought for $10 measly dollars when I was a kid, but which are now worth… some…
How to AI-slop-proof yer copy and content
At last, I’m done… The last few weeks have been a wiiiiild ride for me. Writing a new work on… how to use the latest, shiniest new neuroscience techniques in your content and copy… to squeeze dopamine outta the brain on demand. With the same techniques used by Fortune 100 companies. And their brain scientists.…
The drug-guzzling Michael Jackson method that hands you bushels of cash on a Neverland platter
If you’ve been hankering to hear from me… … because I haven’t mailed out in a while (I think it’s been nearly a month since my last email?)… … and you’re wondering what sort of new, dirty, no good, profit-pilfering business I’ve been up to… … this might be the most exciting news you hear…
The boring Japanese billionaire’s fun money method
“I make a point of asking everyone who comes to consult me: “Do you like your job?” It’s so important for the morale; a patient who is happy in his work is always much easier to cure.” ~ Maurice Mességué (Renowned French herbalist and mayor of Fleurance, who treated French president Edouard Herriot and British…
Expert marketer vs expert scammer
The wifey very nearly got run over by an Instagram scam a few hours ago… An art contest scam. Where you had to pay them a few bushels of money to join. But which they’d refund every penny to you if you didn’t reach the next round… which… never happens… because just like all of…
Marketing stuff they shoulda taught you in high school
I got 44 books sitting on my desk right now… … books I haven’t read! Which is not unusual for me. Because even though I read 1 to 2 books a day, almost everyday, once I get through a couple, a couple more new ones take their place. It just never ends. Which is fine.…
Why I quit marketing to become a maid
Imagine me: Wearing a pink apron, standing in the middle of my kitchen. Sunshine’s streaming in through the window over the kitchen sink. You can hear the fan whirring from my countertop distiller on the table, as it blows out hot air while getting all the gunk outta our tap water. Meanwhile, the Saladmaster pots…
The luckiest man on the planet
I got this friend. Met him in college when we were getting our engineering degrees together. Smart guy. Always wore a suit. And lugged a briefcase around. While everyone else was wearing t-shirt and jeans. Never saw anything like it. But every time I saw him, it made me wonder if I was dressing too…
The Ronaldo and Messi way to riches
So I was in the home office with the wifey last night… And she comes up to me and says: “I think I need to learn more marketing.” Which is not how a usual session of “Coaching With The Wifey” normally starts. But then I ask her: “What makes ya say so?” Her answer? “Well,…