Category: Uncategorized

  • Why generating the nastiest AI-slop gives you the sweetest dreams

    Just a week ago: On the night I dropped my new One-Minute Word Hacks out in the open… … I was lying awake in the bedroom… … staring sleeplessly at the ceiling. Wondering about things I probably shouldn’t be, like: Did I do it good enough? This is changing the game for me, but will…

  • Learn this or die

    This little-known piece of psychology could one day save your life: I was just reading this shocking news article. And it was about this 17-year-old kid in Indonesia who went to a popular tourist attraction. To take some selfies. Near a cliff. But as always happens… … especially with these types of selfies… … it…

  • Magic words that turn trash into 104x ROI cash

    “A pot of berry jam. That’s all I know…” Was listening to the wifey recount how she came up with the idea for her latest artwork. Which is simply… smashing! But: It reminded me of all the pots of berry jam we had in the cupboard. That my mom gave us. But we could never…

  • Cranking out copy that leaves people high as a kite

    Since we’re on the topic of creating content and copy so ‘addictive’ they can’t ignore it or stop reading: A few days ago, I got a message… … from one of the godfathers of internet marketing (who I’m not sure wants me naming him)… … who crash landed on the sales page I wrote for…

  • How to build million-dollar businesses without marketing

    “I really want to get more followers on my new Instagram account. I was thinking of maybe following lots of people. And maybe they’ll follow me back! But then… I could unfollow people who don’t follow me… What do you think?” It was time for another Home Office session of… … Coaching with The Wifey!…

  • When live YouTubers are about to die

    Behold, history’s most brutal form of content creation from 80 AD to 404 AD: Throwing people into a stone-walled Roman colosseum. Filled with lions, tigers, leopards, cheetahs, elephants, rhinoceroses, bears, crocodiles, and… worst of all… … other people you were… … just sharing a meal with last night… … but are now forced to kill…

  • The gentle art of smashing faces with pie for profit

    I just read a ‘pain-full’ (but delicious) interview… … with best-selling author Chris Grabbenstein… … and it was about all the secrets he learned for creating sales copy and content that sells in the millions… … from almost-billionaire book author, James Patterson… who, if you don’t know… makes almost $100 million a year from selling…

  • AI marketing is dead?

    “WHAT? IT’S DEAD? AND NOW I HAVE TO LEARN FACEBOOK MARKETING?” I’d just burnt over a year learning SEO. And now, every email in my inbox was telling me… it was dead! And apparently, everyone was mass evacuating from Google to Facebook, and I had to ‘update’ my knowledge too or I’d get ‘left in…

  • 20 years marketing online but he hasn’t made a cent

    “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” ~ Bruce Lee, the most influential martial artist of all time === When I first got started working in the bakery, many moons ago… … I was blessed to have a French…

  • French pastry chef’s most mouth-watering marketing cookie

    Since my last email wasn’t very appetizing… … I thought I’d regale you a bit with the most delicious, mouth-watering, finger-licking good content marketing lesson on the planet! Straight from my days working as a baker and pastry chef… … while mentoring under two of the world’s best Certified Master Chefs. And no: Not the…