Category: Uncategorized

  • An open letter to marketers who can’t focus anymore

    There came a question… … from a Billion Dollar Bonus Formula member who doesn’t want to be named. But: She was basically asking about what to do if she can’t focus. Because there’s so much she can do right now. So much new tech. So many new opportunities. So much to learn. And it’s gotten…

  • Conversations with a $10K a week starving food artist

    “Do you have some time? This lady is SO cool! Have a look at this!” I heard my wifey say from across the room. “Looks like you found something interesting again?” I mused. So I saddled up to her desk… … and started watching a video she showed me… … of a ‘starving artist’ who…

  • How to legally knock out your neighbors and make them buy your stuff

    This is probably the most creative way to explode your sales: But I was reading about this television rental company that was really popular in the 1980’s. And: At that time, TVs were really expensive. Both to own, and to repair. So there was a huge trend of just renting them. So you didn’t have…

  • How to do absolute bugger all and get swarms of sales

    When me and the wifey were taking a walk in the park yesterday, getting our 10,000 steps in, we saw something that left us speechless. “Hey! Look over there!” my wifey said. “Huh? How come the bowling alley’s packed to the brim? That place is usually almost empty because their location isn’t that good, and…

  • Why I don’t give away free stuff to build my email list

    Maybe I should. I don’t know. But I don’t like doing it. Not saying you shouldn’t… because it’s probably not the right strategy for everyone… and because I’m not your mom, lol… but here’s why I don’t: 1: I hate wasting time setting up squeeze pages. 2: And lead magnets. 3: And autoresponder sequences. 4:…

  • Caught me red-handed being a garbage marketer

    This guy caught me red-handed: === Hello Allen, This is Jerry we last emailed back in 2023. I was so impressed with your knowledge, skills, and copywriting. Soon as I saw your email about Bonuses, I was like hold on, I think 🤔 I know this person. So, I did a little purchase history research,…

  • Rolls Royce’s sneaky secret to selling $350k cars to cheapskates

    “The trouble with market research is that people don’t think what they feel, they don’t say what they think, and they don’t do what they say.” ~ David Ogilvy (Founder of Ogilvy & Mather, and one of the Fathers of Modern Advertising) If you wanna sell more ‘expensive’ stuff… … and make it feel like…

  • How showing up in AI Search can murder your sales and spike refunds

    This is the (surprisingly) dark side of AI search not many people seem to talk about: (with the exception of those fed up business owners, quietly sobbing and complaining in a lonely corner of the comments section somewhere on the web) But: I was reading a comment on YouTube by this gentleman who owns a…

  • Why people are ignoring you after last year’s attention-halving

    Over the last 12 months… … other than secluding myself at home to do historical research on how to make maximum money with minimum effort in times of turbulent (and constant) tech innovation… … I’ve also been studying the art of creating viral YouTube and Instagram videos. Specifically: I’ve been studying under some of the…

  • Sealing away the sales snakes in your customers’ psyches

    Please don’t try this at home: When me and the wifey were out for a stroll in the garden just now, we suddenly heard something move. But when we turned around, we finally saw what it was. It was a huge, green, slimy snake! And it quickly slithered into one of the pipes that made…