Category: Uncategorized
Rise of the mentally ill marketer
Several years ago: When I was listening to a podcast with the famed author of the bestselling book Freakonomics, Dr. Steven Levitt… … he got into talking ’bout the mental illness rate of creative professionals. Specifically artists. And about how artists tended to go bat-poop crazy more than a lot of other professions. But not…
Top 250 AI tools vs Pen and paper copywriting
Been getting quite a few emails lately… … about the Top 250 AI tools you can use in your business. And how this team of AI experts has been using them to add an extra $1 million a month to their business revenue. But: I think the only reason stuff like this impresses people is…
An open letter to marketers who can’t focus anymore
There came a question… … from a Billion Dollar Bonus Formula member who doesn’t want to be named. But: She was basically asking about what to do if she can’t focus. Because there’s so much she can do right now. So much new tech. So many new opportunities. So much to learn. And it’s gotten…
Conversations with a $10K a week starving food artist
“Do you have some time? This lady is SO cool! Have a look at this!” I heard my wifey say from across the room. “Looks like you found something interesting again?” I mused. So I saddled up to her desk… … and started watching a video she showed me… … of a ‘starving artist’ who…
How to legally knock out your neighbors and make them buy your stuff
This is probably the most creative way to explode your sales: But I was reading about this television rental company that was really popular in the 1980’s. And: At that time, TVs were really expensive. Both to own, and to repair. So there was a huge trend of just renting them. So you didn’t have…
How to do absolute bugger all and get swarms of sales
When me and the wifey were taking a walk in the park yesterday, getting our 10,000 steps in, we saw something that left us speechless. “Hey! Look over there!” my wifey said. “Huh? How come the bowling alley’s packed to the brim? That place is usually almost empty because their location isn’t that good, and…
Why I don’t give away free stuff to build my email list
Maybe I should. I don’t know. But I don’t like doing it. Not saying you shouldn’t… because it’s probably not the right strategy for everyone… and because I’m not your mom, lol… but here’s why I don’t: 1: I hate wasting time setting up squeeze pages. 2: And lead magnets. 3: And autoresponder sequences. 4:…
Caught me red-handed being a garbage marketer
This guy caught me red-handed: === Hello Allen, This is Jerry we last emailed back in 2023. I was so impressed with your knowledge, skills, and copywriting. Soon as I saw your email about Bonuses, I was like hold on, I think 🤔 I know this person. So, I did a little purchase history research,…
Rolls Royce’s sneaky secret to selling $350k cars to cheapskates
“The trouble with market research is that people don’t think what they feel, they don’t say what they think, and they don’t do what they say.” ~ David Ogilvy (Founder of Ogilvy & Mather, and one of the Fathers of Modern Advertising) If you wanna sell more ‘expensive’ stuff… … and make it feel like…
How showing up in AI Search can murder your sales and spike refunds
This is the (surprisingly) dark side of AI search not many people seem to talk about: (with the exception of those fed up business owners, quietly sobbing and complaining in a lonely corner of the comments section somewhere on the web) But: I was reading a comment on YouTube by this gentleman who owns a…