“If you don’t waste hours, you’ll waste years.”
~ Amos Tversky, one of the leading psychologists in the discovery of human cognitive biases
===
A couple years back:
I was talking to this friend of mine, who’s one of the world’s top investing experts (in both stocks and crypto).
He isn’t a very close friend.
I just know him casually.
But I once heard him mention this extremely shocking fact.
And that was…
… the fact that lots of people come to him…
… and want to learn how to become a pro at investing, or even at trading.
But the shocking part?
They don’t even know basic math!
And I would never have believed this… if… I didn’t actually meet people who’ve never learned basic math before… the first time being when I was working as a pastry chef, and one of my American colleagues didn’t even know basic multiplication (like 5 x 3), and I often had to help her with scaling recipes up or down, depending on how much we needed to make that day.
But:
I’ve seen the exact same thing…
… over and over and over again…
… with people who want to learn how to build an uber profitable, stress-free business from me…
… but don’t even know the basics!
Like:
- Psychology. It’s mind-blowing how people don’t understand that… you can only get money from people, not animals! Because animals ain’t got coin. Even if you slash them open with a sword, they’re not gonna drop rare items. So if you want money, you gotta know how people think.
- Or persuasion. Anyone who thinks anything in the world happens without persuasion, doesn’t know why people brush their teeth everyday, or even use shampoo, or even… why you’re eating the food you’re eating, or basically why people… believe or do anything at all!
- Or copywriting. Huh? What’s that? You think you can scrape by and build a long-term profitable business without mastering any of the copywriting basics whatsoever? Why, then off to the hills with ya! I almost 100% guarantee without any doubt whatsoever (unless miracles happen) that 20 to 30 years later, you’ll be crying right back to me, in the exact same spot you are now. Huh? You think you can get AI to do it for you?!? Well, maybe, but… has it made you a millionaire yet?
- Or creating killer offers. I’ve ‘wisdom-dropped’ so much on this recently, I’m not gonna go into it anymore.
- Or price-testing. Boggles my mind how many ‘newbie’ veterans think that people will only buy stuff if it’s less than $X. Or that the only way to sell things is to undercut everyone else at a discount. Or that the less you charge, the more you sell. Another consequence of not knowing copywriting. Or basic marketing. I’ve doubled my number of sales so often by simply increasing prices, it’s not even funny.
- Or building a list. Especially an email list. Though Whatsapp lists work too (I’ve been doing those as well). Or whatever list you can build. Same principles apply. But there’s nothin’ more difficult than getting someone who’s never heard from you before to share their hard-earned fungolas with you.
But:
There’s actually something even more basic than everything I mentioned above.
So basic that…
… if you don’t know it, it’s like trying to build a business, but… not knowing basic math!
But almost every single person I meet sucks at this.
I mean… totally, absolutely, positively… sucks… and… has almost zero clue!
Like, I really don’t know how people have even survived so long without learning this. Because it was the very first thing that was drilled into me the moment I became an entrepreneur. Maybe even before that. Actually, one of my head chefs harped on it a lot too.
Since it’s literally like, life and death.
But it’s nearly as important as… breathing!
What is this magical skill?
It’s simple, my furry friend:
Productivity!
And time management.
But seriously…
… the number of people who want me to coach them…
… but have zero clue on how to manage their time, and are constantly complaining about ‘not enough time’ to do this or that, or that they’re ‘too busy’?
Sigh… I don’t even wanna think about it.
Anyways:
Basically every single skill you need for marketing or business depends on how much time you have to learn and practice it. And if you’re terrible at managing your time?
Guess what?
It has almost nothing to do with AI, or tech, or living in a modern society!
I’m reading this book written in the 1800s by a man called the Father of Modern Medicine, Dr. William Osler.
And…
… even back then…
… with no computers, mobile phones, or even television sets…
… he says that the number one cause of mental breakdown was people being ‘too busy’, and having ‘not enough time’.
I mean, literally, I don’t care how much time passes.
People will always be busy.
So either you master the art of time management and productivity, or forever be waiting for more time. Even if robots do start automating everything, I swear you will find some reason to be ‘busy’ and to have ‘no time’.
At any rate:
Based on popular request…
… this is the topic of my next work.
How to scam your brain into being more productive, using the very same psychological tricks and techniques the world’s top swindlers, scammers, and con artists use to effortlessly get you to do stuff you didn’t want to do… all while you’re smiling ear-to-ear while doing it.
It’s my personal approach to stress-free, pressure-free, hustle-free, productivity.
And it’s shaping up to be a pretty interesting work.
So stay tuned for more…
Allen Walker
The Mysterious “Knows Math” Marketer
Allen Walker, the Mysterious Marketer, is the marketing genius who’s deleted more 6 & 7 figure businesses than anyone else on the planet (*all because he gets bored). He’s also known as the world’s most genius renaissance marketer. Visit his blog to read thousands of his ‘secret’ copywriting tips for getting paid to grow your email list.
This post (https://themysteriousmarketer.com/marketers-who-dont-even-know-math) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…