Over the last 12 months…
… other than secluding myself at home to do historical research on how to make maximum money with minimum effort in times of turbulent (and constant) tech innovation…
… I’ve also been studying the art of creating viral YouTube and Instagram videos.
Specifically:
I’ve been studying under some of the top YouTubers and Instagrammers in the world.
Namely, 20-year-old kids making a couple hundred thousand to a million a month getting people hooked and watching video after video.
It’s been an informative study into copywriting.
And human psychology.
Except for something shocking that happened:
Over a year ago…
Some top YouTubers/Instagrammers (most of them being kids) found that the average attention span of a person (basically the amount of time you have to ‘hook’ someone in before their mind floats away like a cloud to greener and higher pastures), it used to be 3 seconds. But now, over the last 12 months, this has dropped to a… ‘puts-goldfish-to-shame’… 1.5 seconds!
Meaning?
You only have 1.5 seconds to catch (and keep) people’s attention now.
Or you’ve lost them forever.
Goldfish got nothing on us humans, baby!
(And this is just YouTube and Instagram, by the way. According to my mentors, TikTok is way worse…)
Yeah, I know.
It’s crazy.
But that’s how it is.
And if it feels like more and more people are ignoring you these days… yeah… You’re probably not imagining it. I’m not sure if you’re one of these new species of ‘goldfish-shaming’ people or not though… but…
… here’s what this means for you:
Or more specifically…
Here’s what it means for whatever you’re selling or promoting.
Your stuff now needs ‘one thing’ that catches and keeps their ‘blinking’ attention-spans… fast! I mean, you gotta do it within 1.5 seconds. Else, they won’t look at it again a second time.
This ‘one thing’ is something that every winning offer in history has always had.
(If it didn’t, it wouldn’t sell as much.)
But it’s just that, now…
… it’s probably like oxygen.
Your stuff is dead without it. And you gotta work on it even more now. But I talk more about what this ‘one thing’ is, and how you can quickly infuse it into your offers and bonuses, in my new Billion Dollar Bonus Formula.
If you wanna stop getting your stuff ignored, and start getting more sales…
You can wage war on these new goldfish-humans with me right here:
https://themysteriousmarketer.com/billion-dollar-bonus-formula/
Allen Walker
The Mysterious “1.5 Second” Marketer
P.S. If you’re wondering what else is inside my latest handwritten work, here’s a little taste of my blood, sweat, and snot-filled tears:
- 5 things you can quickly do to make your bonuses SO valuable, people STOP caring about the price of your offer. (One of America’s top advertisers literally mastered this technique, and it gave him the ‘ability’ to take free sand off the beach and sell it for millions… and I share a case study about something similar he did inside!)
- The single ‘kung fu move’ legendary martial artist Bruce Lee used that almost instantly 100Xed his minimum-wage income, and propelled him to worldwide stardom… within a matter of years! (And why I believe you absolutely MUST use this ‘move’ in your offer if you’re serious about making job-replacing, travel-funding, life-changing income)
- How to avoid getting slapped in the face by the current email marketing ‘crap-flinging’ that’s sending conversions ‘rock-bottoming’ across the board, especially if you use AI to write your emails and content (which is why I NEVER do, not even for… this offer)!
- “Gimme offer or I die!” – How to craft a bonus that, scientists say, ‘neurologically injects’ this exact thought into your viewer’s brain cells, leaving them in a constant state of sleep-depriving ‘insomnia’ if they don’t buy.
- When you should build your entire marketing campaign around promoting a single bonus… (And let your main offer just ‘ride along’ in the background instead, like a ‘supporting actor’ who hardly gets any screen time…)
- “No one buys anything anymore, because now you can get everything from AI for free” – How to flip this ‘limiting belief’ into your ‘secret edge’ with a special bonus ‘archetype’ top salespeople use, that can make people ‘crave’ paying for your stuff (EVEN when everyone else in your market is giving away the same thing for FREE)!
- Why adding more bonuses could actually ‘collapse’ your conversion rates… and… how to add less bonuses but potentially get a lot more sales! (I recently heard one of my friends and earliest mentors, 9-figure webinar copywriter Jason Fladlien, talk about how he made $100M entrepreneur Alex Hormozi get rid of his ‘too many’ bonuses because… they were killing his conversions! A timely lesson on how strategy beats quantity…)
- The easiest way to use bonuses to turn your offer into an IQ test… (because it’d be DUMB of them NOT to buy!)
- What my little ‘adventure’ into creating viral YouTube videos taught me about the ‘attention-span halving’ that suddenly took place over the last 12 months… (And why your offers and bonuses MUST NOW have this one thing that grabs eyeballs in less than 2 seconds, or they’re gone!)
- Why offering a short guarantee can actually SPIKE refund rates, and… what you SHOULD be doing instead, based on decades of split-testing data, if you want your buyers getting the maximum results with your offer possible! (But even if you’re just an affiliate who doesn’t own the offer, there’s a special bonus ‘archetype’ that can tap into this psychological trigger for you that I talk about inside…)
- The DEADLIEST psychological sub-factor in the entire Billion Dollar Bonus Formula, because it can psychologically ‘force’ people to KILL just to get your offer… with billion-dollar companies getting fined almost every year from customers literally DYING whenever they do this! (DISCLAIMER: Please use this responsibly and ethically like what I mention in the document, and don’t use this for evil. Because if you do… whatever legal consequences you face is on YOU!)
- How to add an ‘urgency stack’ to your ‘offer stack’ and ‘bonus stack’ if you want to squeeze out every single penny your offer can give you. (Never heard this term before? I was clueless too, until I started analyzing how billion dollar companies used bonuses to ‘skyrocket’ their offer sales… ‘to the moon’!)
- Why using countdown timers on your offer might actually be ‘slaughtering’ your conversions… (and how to use a unique type of ‘No to Yes’ bonus if you REALLY wanna create urgency that gets you more sales)
- A strangely simple, but incredibly effective, ‘low effort’ bonus used by some of the most profitable eCom and physical product sellers online to double, and even triple, their offer conversions quickly… (all while grabbing buyer’s remorse by the ‘throat’, stopping it from ‘whispering’ a single negative word into their buyer’s brain, and MAXXING out customer loyalty by minimizing refunds)
- The ingenious ‘anti-urgency’, ‘anti-scarcity’ bonus strategy that $300M shopping SAAS, SamCart, is using to create an ‘anti-gravity’ effect on their conversions, making them float upwards, while slashing customer acquisition costs for their platform at the same time! (This probably flies against almost every bit of wisdom you’ve been taught about getting people to buy more, but… if done right… especially for a lead gen offer… it makes your buyers’ list grow like crazy!)
- A special type of bonus you deliver right after they buy that… instantly makes you stand out like a ‘priest in a prostitutes den’ – irresistible especially in markets overflowing with AI ‘slop and flops’! (It’s easier than ever now to dominate competitive markets with simple little ‘tricks’ like this one, all because most people’s brains have been fried to mush by using AI, to the point they’re like ‘zombie sheep’… all doing the same mindless things)
- Something you can do to ‘prime’ your buyers before launching any offer (used by a $175M recipes membership site) that, when done correctly, can make your bonuses look to them like ‘raw meat’ looks to a den of starving, ravenous, “can’t wait no more” lions! (It’s a little extra work, to be fair, but this is one of the easiest and quickest ways to double conversions that I know of, based on my experience)
- A sneaky ‘bonus trick’ for creating mental ‘purchasing tension’ that can’t be relieved until your buyers actually… BUY MORE! (One of the only 3 ways billion-dollar business consultant, Jay Abraham, recommends to boost your profits is to… get them to buy more, and… this is probably the easiest way to do it)
- How to create high-leverage ‘No to Yes’ bonuses that make almost any offer ‘pay for itself’… (The value in these bonuses is SO obvious that even if they buy the offer and do nothing with it at all, the bonuses are still worth WAY more for them than whatever the offer itself costs)
- How the famous Pedigree dog food company used a ‘trend stacking’ bonus to make one-quarter of all dog owners in the entire country buy their dog treats, with people lining up to buy dog food just to get the bonus!
- The ‘LinkedIn marketing’ bonus technique that generated over $15,000 in course sales in less than a week.
- If you’re ‘vibe coding’ apps right now – How an SAAS founder slashes his FB Ads customer acquisition costs by 90% (from $37, all the way down to a teeny, tiny $4 per customer) using the ‘anti-urgency, anti-scarcity’ bonus trick.
- Running an SMMA Agency? This FB Ad Agency increased conversions of a $1,500 monthly service by 31% in just 3 weeks with a ‘zero cost’ bonus. See how they did it inside.
- How global beauty brand, Sephora, multiplied their sales by 15X and generated an extra $3 billion in repeat business, all by using a brilliantly simple ‘risk reversal’ bonus that almost anyone can do right now, in minutes.
- This university did a split test on which type of bonus gives better conversions – extra product bonuses vs discount bonuses. The conclusion? One of them got 73% more sales than the other, and it’s not what you’re thinking!
- Course creator reveals how you can increase your prices from $497 to $999, yet STILL TRIPLE conversions by adding bonuses that make their fingers SO itchy, they almost can’t help but buy.
- The digital product creator who generated $1,400 in sales, using ‘almost zero effort’ bonuses… before his product even launched!
- 5 days, $9,954 in affiliate commissions (plus an extra $2,000 in prize commissions) – The 3 simple bonuses this guy used to increase sales by 20% in 5 days.
- The super simple ‘ebook bonus’ method that made this CRO expert in the food/cooking niche an extra $68,000 in monthly recurring revenue, amounting to an additional $816,000 in recurring subscription income a year! (You might not believe this, but it was just ONE ebook. Yet another example of ‘strategy’ over ‘quantity, which is what ‘No to Yes’ bonuses are designed to do…)
- How a pet-niche affiliate DOUBLED his conversions on a dog training course in just a matter of days using AI-generated bonuses.
- The high-ticket coach who shot his FB Ads ROI all the way up to 4,034%, quickly netting him another $32,000 in sales, using ‘no-work-upfront’ bonuses.
- My personal case study of how I used ‘multi-modal’ bonuses to 5X my conversions on an SEO SAAS app campaign, making me an extra stream of 4 to 5 figures in passive monthly affiliate income… for years!
- An ordinary bonus that bumped recurring revenue conversions for an eCom supplement brand by 85%, adding an extra $22,000 in monthly continuity income instantly.
- A high-ticket super affiliate who bumped conversions by up to 4x, raking in an extra $9.8 million in just 8 days, all by using a strategy called ‘bonus hybridization’.
- How a skincare eCom business rocketed their conversions by a whopping 90% with a bonus SO obvious, not using it cost them almost half their sales!
- If you’re selling ebooks: How a ‘lazy’ web developer, whose ‘inner sloth’ didn’t wanna create videos, used this ‘bonus stack’ trick to raise his ebook’s price from $29 to $99, generating over $35,000 in just 3 weeks with only 1,721 email subscribers.
- And more!
Again, you’ll find all the details in my personally (and painstakingly) handwritten sales letter right here:
https://themysteriousmarketer.com/billion-dollar-bonus-formula/
Allen Walker, the Mysterious Marketer, is the world’s most genius renaissance marketer. He specializes in helping people get maximum money with minimum AI. How? By getting paid to double (and re-double) your email list… over and over again… ad infinitum! He also shares thousands of his ‘secret’ tips for free on his blog.
This post (https://themysteriousmarketer.com/why-people-are-ignoring-you-after-last-years-attention-halving) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…