The marketing method men love but women hate

A mysterious subscriber, Christopher K., has felt the weight of the world lifted off his shoulders.

He writes:

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“Your reports really helped me to figure out a strategy for making covers. I was getting exhausting trying to find good stock photos that would really fit the theme of each report. It was taking me longer to do the covers than compiling the reports… And I still wasn’t always happy with them – they usually looked dated.”

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Thanks for sharing the difficulties you were going through, Christopher.

And I’m really happy that my 2 Minute “Text-Only” eCovers and 20 Minute PLR Tweak Tweak systems were able to help you get over that hurdle.

Looks like you’re on your way!

Good luck with the launch.

And, I totally relate to spending more time working on the eCovers than the actual reports themselves.

Truth be told:

Marketing and making money marketing online is in essence a simple affair. However, 97% of everything on the surface-level is fluff, filler, and time wasters. Once you get rid of that excess stuff, whatever remains is simple and to the point. And from there, money starts flowing freely…

More:

I discovered something funny about my 2 Minute “Text-Only” eCover system recently.

Looking at the stats a couple days ago…

I came to realize that…

97% of the buyers were men!

In fact, they’re going berserk for it. With conversion rates around 27-28% on my end. And affiliates promoting it seeing similar numbers.

However…

… it looks like most ladies are avoiding it…

… like the plague!

And I can totally understand that. Because I imagine that ladies get intense pleasure from prettying up their ebook covers.

And I’m just being a ‘party-pooper’ for spoiling their fun.

But…

It reminds me of something my old design professor, Canada’s top graphic designer, once told me.

She said to me one day:

“Allen, whenever I look at your designs, I can instantly tell it’s yours. Because it so clearly gives off the vibe of ‘by men, for men’! Ha ha. Women just prefer adding lots of graphics and images and pretty pictures to their work.”

Can’t believe that memory resurfaced after so long.

Ha ha.

Anyways…

I’m all for prettying stuff up. Playing around with graphics and images. And having loads of fun doin’ it.

And I do that sometimes.

But if I were still working a day job…

And my boss was stacking more and more projects on my back. To catch up for time lost during the lockdown. And after working overtime, I had to bring my kids to piano lessons, while juggling groceries, household chores, and more. And by the time I have any free time to myself, I’m so exhausted I can’t even think straight…

With the limited time (and sanity) I had left…

… if I wanted to get maximum ‘bang for the buck’ building an online ‘job-quitting’ side biz…

‘text-only’ ecovers is what I would go with every time.

But that brings me to the million-bucks question:

How do you know…

Whether people are going to buy a PLR product you want to resell BEFORE you buy it?

Or whether…

They’ll run away from it screaming, like ladies who can’t get away fast enough from a ‘text-only’ ecover?

It’s the topic of my next training.

So you can minimize wasted time, energy, and money…

… investing coin into yet another PLR product no one wants…

… and ends up gathering dust on the internet.

If you’d like to get auto-added to the update list when I release it, just reply to this email with the phrase:

“I’m in!”

And while you’re at it?

If there’s anything you’d like to see in the training, let me know as well so I can include it too…

Sincerely,
Allen Walker
The Mysterious (but Manly) Marketer


By: Allen Walker, The Mysterious Marketer

Written by my hand, on