If you’ve been hankering to hear from me…
… because I haven’t mailed out in a while (I think it’s been nearly a month since my last email?)…
… and you’re wondering what sort of new, dirty, no good, profit-pilfering business I’ve been up to…
… this might be the most exciting news you hear all year!
And here’s why:
Because after going through half of the 44 books sitting on my desk nearly a month ago (I got distracted halfway through), I discovered two new books that really… tickled my greed glands! And got me thinking about how you could quickly and easily apply the very same techniques they mentioned to… make all your content and copy standout like a hammer-smashed thumb… in a world that’s basically become a landfill for social media and AI slop. So you can get you more shares, subscribers, and sales.
The first book was by a very special guy.
He was a music manager.
But not just any music manager.
Because he managed some of the greatest artists of all time. Including Michael Jackson, Madonna, Paul McCartney, Gladys Knight, and more.
But:
My favorite story in the book?
It was about how this manager guy was planning to kidnap Michael Jackson. Blindfold him. Tie him up. Throw him in a van. And drag him away… to… rehab!
Why?
Well, simply because…
When Michael was filming a commercial with Pepsi, there was an accident. I’m not sure which part of his body got scorched and burnt. But it was so excruciatingly bad that he had to be put on painkillers. More specifically, opioids. That got him addicted him to drugs… for the rest of his life.
And it was even worse for Michael:
Because he already had an addictive personality in the first place. Which is why he was so susceptible to the drugs.
In fact, he was SO addicted to getting better and better at his craft, that he’d spend hours watching and re-watching videos from his favorite musicians, over and over and over again, hundreds and even thousands of times, just so he’d learn to do what they did as closely as possible.
And this was before he was even 10!
And that addictiveness spilled into his music too…
… because it got so good and induced so much dopamine in the brain whenever people listened to him or watch him… that…
… I once heard my Economics professor express his opinion on Michael when I was getting my MBA. And he talked about how he was probably the greatest modern musician who has ever lived, because he was the ONLY guy who you could go anywhere in the world at that time, and everyone would know exactly who he was.
No matter what country you were in.
Or what culture you were from.
Even in North Korea (people actually asked).
Which is something that no other modern musician has been able to do so far. Making him billions that no other recording artist has been able to make either.
But anyways:
After Michael got hooked, and his condition was declining, his manager wanted to take the wheel and get him into rehab. Because his family couldn’t care less about him (with the exception of his sister). All they cared about was his money. And he was surrounded by yes men. Who wanted to pamper him anyway they could for some reason. Including Arab sheikhs and princes who kept buying him all the drugs he wanted.
Long story short…
His manager had to cancel the plan at the last minute. Because someone called him up and told him that…
… kidnapping was illegal!
Imagine that.
But:
Here’s what the second book I read was (and how it ties into this sad little Michael Jackson story).
Umm… well… that book was actually a little more more boring than the Michael Jackson one. But it was about how Fortune 100 companies are actually hiring neuroscientists to…
… help them formulate content that…
… consistently and predictably…
… makes people’s brains release dopamine every time they read, listened, or watched it. Just like it would when you watched or listened to Michael perform. To the point that not only are you consuming and watching way more content, way faster, but… you remember way more!
And take action way more too.
On average, most people remembered 4x more than they did with normal content, and took action just as much too. Using their approach. Because you can only take action on stuff you remember.
And no:
I’m not talking about garbage social media content like what you see on Instagram, TikTok, and YouTube.
I’m talking about… ‘educational content’!
Like the boring stuff they taught you in school.
Or the boring stuff you talk about in your niche with your clients and customers.
But these neuroscientists actually discovered a simple framework for making this boring stuff so mentally-addictive, people just crave hearing more, remembering more, and taking action more.
The caveat though?
Their framework was rather… complex.
And they designed it for a live group environment. Like a classroom. Which doesn’t really suit me.
Because I’m a one-and-done type of guy.
Slap it up on the internet, and I’m done with it.
So I took it upon myself to simplify their dopamine-inducing neuroscience approach, since it’s a subject I’ve been studying since I was a kid, and figured out how to quickly and easily hook it up to simple little copywriting techniques that you can use on almost any content, copy, and even… your products or services. While hitting almost all the same parts of the brain.
And that’s what I’ve been working on for the last 30 days or so.
Sigh… what a hassle…
I keep making new breakthrough discoveries every time I read new books, and I can’t lounge around on the beach in peace until I’ve finished putting it into a new system!
So that I can start using it…
And my little private group of subscribers can use it too.
Well… it’ll probably drop in a few days…
Allen Walker
The Mysterious “Neuroscientific” Marketer
P.S. Does it actually work?
Truth be told, I definitely believed it would work since it’s been proven by ECG and EEG scans to the brain, and it’s been working in the field too. Or I wouldn’t have wasted time working on it.
But…
… I never thought it’d work SO well!
I’ve actually been testing it out a lot. On the wifey.
I mean on her business.
And her stuff has been blowing up! And she’s literally been addicted to using my new neuroscientific content and copy formula in all her work.
But more on that another day…
Let me get back to work now…
Or I won’t be able to go out and play. Been stuck at home working on this for a month now, because the rabbit hole ran so deep… sigh…
Allen Walker, the Mysterious Marketer, is the marketing genius who’s deleted more 6 & 7 figure businesses than anyone else on the planet (*all because he gets bored). He’s also known as the world’s most genius renaissance marketer. Visit his blog to read thousands of his ‘secret’ copywriting tips for getting paid to grow your email list.
This post (https://themysteriousmarketer.com/the-drug-guzzling-michael-jackson-method) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…