“Is it better to write long copy, or keep things short?” the wifey asked me, a couple days back.
“Long! Almost always long. As long-winded as you can. Because the more you tell, the more you sell,” I replied.
“Oh? There’s such a cute saying?”
“Yeah. ‘The more you tell, the more you sell’. It’s a popular phrase in copywriting. Because in general, the more time people spend with you or your content, the more likely they are to buy. Because they start to subconsciously ‘like’ you more. And one of my mentors actually tested this several times on his private YouTube livestreams. Where he was promoting his courses. And the longer the livestream ran, the more people bought. Every time. But there is a caveat!”
“What’s that?” wifey asked
“You can’t be boring! You can only write your copy, or run your livestream, as long as you can keep people hot and interested,” I explained.
And thus ended our session of Coaching with The Wifey…
But if you can’t keep people interested?
Well, then just keep it short…
But the problem with that:
You’ll be limited to only selling cheap stuff. And impulse buys.
That don’t need much explainin’.
Because, even though it’s a LOT easier and quicker to sell a $1,000 product to one person, than it is to sell a $10 product to 100 people… no one’s gonna buy a $1,000, $10,000 or even $100,000 product on impulse… from short and sweet copy that hardly explains anything!
Or from a poster with a slogan.
Or from a catchy rhyme they see on TV.
The higher-priced you sell, the more you have to tell.
Unless your target audience is simply flush full of cash they can’t wait to throw in the trash. Which ain’t common.
Most of the time, you have to tell a lot if you wanna sell a lot. Partly because the more time they spend with you, the more money they spend with you.
I’m rhymin’ and rappin’ out bars here, baby!
But:
This reminds me of this famous pickup artist who called himself Mystery.
And he used to do something called venue bouncing.
Where he’d bring women to 3 or 4 different places in a single night. Because psychologically, this tricks the brain into thinking more time has passed than it actually has. So women felt like they’d known him for days or maybe even weeks, even though it was just hours. And thus… they fell head over heels for him much, much quicker.
And so it goes for your copy.
And content.
People buy from people they know, like, and trust.
And the longer they know you (through your content and copy), the more they instinctively like and trust you.
Which means they buy more too.
And much more expensively.
But to keep people interested for long lengths of time so that it actually happens? In a world full of ADHD goldfish people who have problems paying attention for more than a minute?
You need to understand how the brain works…
Enter my latest work:
“Dopamine On Demand”
Where I’ve simplified and improved upon a revolutionary new brain breakthrough developed by a Nike neuroscientist. That hooks people in on demand. And is scientifically shown to get their dopamine glands going. So they start craving to read more, listen more, and listen longer. While remembering everything you say far longer. And take action far more…
Actions like subscribing.
Sharing.
Even buying.
Something that AI can’t really do for you.
And I explain the neurological reason why inside.
But if you need help with getting people ‘spending more time with you’ (and your content or copy), and getting customers to ‘fall for you’ (so they spend more money with you), then here’s the place you go for my ‘not so cheap’ work:
https://themysteriousmarketer.com/dopamine-on-demand/
Allen Walker
The Mysterious “Sit Down, Not Pick Up” Marketer
Allen Walker, the Mysterious Marketer, is the marketing genius who’s deleted more 6 & 7 figure businesses than anyone else on the planet (*all because he gets bored). He’s also known as the world’s most genius renaissance marketer. Visit his blog to read thousands of his ‘secret’ copywriting tips for getting paid to grow your email list.
This post (https://themysteriousmarketer.com/long-winded-copy-vs-short-sweet-copy) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…