At last, I’m done…
The last few weeks have been a wiiiiild ride for me.
Writing a new work on… how to use the latest, shiniest new neuroscience techniques in your content and copy… to squeeze dopamine outta the brain on demand.
With the same techniques used by Fortune 100 companies.
And their brain scientists.
To make you enjoy getting hooked to their content.
While remembering it longer than anything you learned in school. Like the chorus from that hit song you just can’t get outta your head.
But:
While I was doing that…
I ran into a huge problem.
What problem?
Umm… well… I had to figure out how to talk about neuroscience, and how your brain processes the words it reads and the images it sees and the sounds it hears, in the simplest way possible. So simple that… even people who don’t know where their brains are located in their body can understand!
Which, as you can tell, was like dragging an elephant up a hill.
Because that my friend…
… is hard work.
Tough.
Difficult.
Mind boggling.
And hair-pullingly brain wracking.
Which is why it took me… more than… a month?
But this brings me to my point:
Which is that… whenever you can make your stuff easier to use than anyone else in your market is making theirs… it instantly puts you head and heels above everything else out there. Instantly. Because almost no one else is doing it these days. All people seem to care about now is… pumping out AI slop that’s nice to see, nice to touch, easy to buy, but… a pain in the rectum to use!
And this is something I talk more about in my new work.
About how the top companies in the world do this.
To instantly monopolize new markets. And tower above everyone else in their industry. By making their products, services, and whatever they offer far easier, faster, and simpler to use than almost anything else out there.
But it’s not only their products:
But also… their content.
And copy.
Because you can’t sell products without making your content and copy so brain-friendly, and easy to consume, and enjoyable to consume, that it hits all the parts of the brain that make people feel like they’re on a crack cocaine high. And makes them crave reading more. Or listening more. Or watching more. Until they’re finally at the checkout page.
Not anymore… not in today’s world… that’s oversaturated with utterly forgettable AI slop content.
And AI slop ads.
To the point that people are seeing ads at a rate of 6 to 14 of them per second. Or 4,000 to 10,000 a day, based on an estimate I recently read.
You either stand out, or get out.
But:
As for how to quickly and easily stand out with your content and copy? While making it enjoyably easy to consume?
That’s the focus of my new 3-part neurological framework.
And it drops soon…
… as soon as I’m done writing the sales letter…
… after which, I can finally go on vacation!
Allen Walker
The Mysterious “Exhausted” Marketer
P.S. Yesterday, I just saw another guy I’ve been following for a while stop writing their own emails and outsource it to A-not-I (artificial, not intelligent)!
Sigh. I’m not gonna read that…
AI slop makes me puke.
But, in my latest work, I also talked about the neurological reason why it isn’t just me.
And why most people are gonna feel the same way when they look at almost anything CrapGPT makes. It’s just how the brain works…
Allen Walker, the Mysterious Marketer, is the marketing genius who’s deleted more 6 & 7 figure businesses than anyone else on the planet (*all because he gets bored). He’s also known as the world’s most genius renaissance marketer. Visit his blog to read thousands of his ‘secret’ copywriting tips for getting paid to grow your email list.
This post (https://themysteriousmarketer.com/how-to-ai-slop-proof-yer-copy-and-content) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…