“Most people will panic to find a charger before their phone dies. But won’t panic to find a plan before their dream dies.”
~ Elon Musk, the world’s first trillionaire
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Several moons ago:
I was engrossing myself in reading Elon Musk’s biography.
Where I found something really interesting that grabbed my eyeballs. And that was this game he recommended playing. Simply because… it was a lot more complex than playing chess!
Which, in his opinion, is a rather simple game.
But shortly after saying that, he caught a lot of flak from the chess community.
From all the chess masters trying to imply that (probably)…
… chess is the ‘ultimate in complexity’.
Well, that might or might not be true.
But:
Soon after reading about that game (it’s called Polytopia), I downloaded the app to my smartphone. Started playing it. And quickly got hooked. Because of how interesting the gameplay was.
Was it more complex than chess?
Well…
… yes, I guess?
And as for the reason why?
It’s because chess is ultimately a ‘two dimensional’ game, where one person moves a limited number of pieces. And the other person moves a limited number of pieces. Taking turns back and forth.
But as for this game?
It didn’t just involve two people moving pieces back and forth, but…
… it also involved…
… limited resources!
Like the resources you need to have before you can make a move.
And figuring out how to get those resources.
And figuring out whether you actually want to get those resources first, or whether you’d be better off building cities first, instead of sending your soldiers to get more of the goods while conquering and expanding your pixellated empire.
But truth be told:
This game was probably more like marketing.
Which is (probably) a lot more complex than chess.
With a lot more variables to take into consideration (if you do it correctly, which almost no one does). Whether those be psychological, neurological, sociological, or even physiological.
Plus:
There’s lots more resources you have to manage too.
Like the scarcest resource, that you’ve gotta handle with the precision of a sushi chef slicing a piece of poisonous puffer fish, when you’re playing the game of marketing.
What’s that, you ask?
Well…
It ain’t money. That’s for sure.
Because money ain’t scarce.
I just sold a trading card for $138.30 just now. Just for fun. All while people are paying hundreds, thousands, even hundreds of thousands of dollars for pieces of cardboard. You still think money’s scarce?
Nah… I don’t think so.
But, the scarcest resource in marketing is probably…
… attention!
Especially in today’s ADHD world.
And it isn’t just scarce.
It’s life or death in business!
Because if you haven’t mastered the art of grabbing that scarce resource of ‘attention’, within the equally scare resource of ‘limited time’, then you probably shouldn’t be playing the game of business and marketing in the first place… because… you’re probably starting to go bankrupt as we speak.
But, as for how to do all that:
Grabbing limited attention…
… in limited time…
… within a limited amount of space before people flick their fingers and scroll right past your page…
… that’s something I cover in my collection of 21 One-Minute Word Hacks, which I’m throwing the doors open to for the next couple of days. It’s where I show you the exact words you should (and shouldn’t) be tapping out onto your blank canvas if you wanna grab eyeballs, keep eyeballs, and get maximum buck in minimum time.
Because if they don’t pay you no attention, they don’t pay you no sales.
And as for the link to that, here it is:
https://themysteriousmarketer.com/one-minute-word-hacks/
Allen Walker
The Mysterious “Masterful” Marketer
P.S. Sorry, if you couldn’t access the page yesterday, there was a problem with one of my plugins.
I think I’ve fixed it now.
So give it a try.
Allen Walker, the Mysterious Marketer, is the marketing genius who’s deleted more 6 & 7 figure businesses than anyone else on the planet (*all because he gets bored). He’s also known as the world’s most genius renaissance marketer. Visit his blog to read thousands of his ‘secret’ copywriting tips for getting paid to grow your email list.
This post (https://themysteriousmarketer.com/chess-master-vs-marketing-master) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…