Since my last email wasn’t very appetizing…
… I thought I’d regale you a bit with the most delicious, mouth-watering, finger-licking good content marketing lesson on the planet!
Straight from my days working as a baker and pastry chef…
… while mentoring under two of the world’s best Certified Master Chefs.
And no:
Not the Master Chefs you see on TV.
With Gordon Ramsay, Wolfgang Puck, etc.
That’s just television. And participants are considered amateurs.
But:
Real certified master chefs?
It’s a certification that’s extremely hard to qualify for. The absolute top of the pastry world. Of which there are less than 80 of these guys in the whole wide world. From what I’ve read.
I was very lucky to be able to work under two of them.
And that I got to learn their ‘secret’ recipes…
Recipes on how to make the most delicous chocolate desserts, biscuits, bread, brownies, cookies, cakes, caramel candy arts, and everything else that comes out of a steaming hot stone oven.
Recipes that probably only a few of the top 5-star hotels, restaurants or bakeries in the world where they’d previously worked at knew how to make.
But here’s what most people don’t understand about recipes:
Once upon a time…
… when I was just starting out…
… one the French chefs I was working under touched my hands and discovered that I had a seemingly special ability.
An ability that, apparently, some French chefs call “solar hands” or “hot hands” depending on how you translate it.
Which very few people seem to have.
And I thought this was a bit…
… nuts!
Because this was actually something I’d read in a graphic novel about baking, when I was growing up. But I’d thought it was just fiction. Never imagined that once I’d become a pastry chef, it’d apparently turn out to be real.
But:
Having “solar or hot hands” basically means that…
For the average person, the extreme parts of their body like hands and feet are normally lower temperature than everywhere else. But if you happen to be born with “solar hands” or “hot hands”, it means you have hands that are hotter than the normal person’s.
The point of this being?
When you make stuff like bread, cookies, or anything else that you handle or knead by hand (or feet if you don’t have hands)…
… the heat from your palms helps enhance the baking process…
… and the flavor to a level that…
… it normally doesn’t reach on its own!
Sort of like a ‘cheat code’.
And it seemed to be such that, very often, whenever I made bread, cookies, and stuff that I used to have to mold and knead a lot by hand, they’d sell out like hotcakes!
With bakery customers coming back…
… asking who made the cookies …
… telling the cashier how good they were today…
… and whether there’d be any more!
And of course, there wouldn’t.
Because that was the only batch I made for the day.
But it was something I don’t think I ever saw with any of my other working colleagues at the bakeries or restaurants, even though we were using the same recipe.
But:
Here’s the thing people never talk about…
When you take recipes online, or on YouTube, or in books, or wherever you see them…
… but two different people try to make the exact same recipe…
… and one tastes better than the other?
It’s because….
… the recipe doesn’t tell you the whole story!
There are very subtle nuances that, unless you’re an extremely experienced chef with years of experience, or you have someone like that watching you and mentoring you, you never get the full picture!
Another example:
One of the things I was most known for was my delicious scones.
Sometimes I’d like to make them with cheese.
Sometimes I’d add herbs.
No… come to think of it… actually… I’d do that all the time!
Because those were my favorite.
(But I don’t eat stuff like that anymore after becoming a health researcher, and discovering how bad they were for your gut. Something one of my colleagues learned the hard way.)
However, even if you were using the same scone recipe I used, you would NEVER get the same taste I’d get. And I’ve eaten scones from bakeries, restaurants, cafes, and hotels around the world. And very few people can ever get scones done the right way.
Why?
Because the taste and mouth-feel of a perfectly baked cheese and chives scone, or any other scone for that matter, that makes your saliva ooze and fills your nose with a fragrance you simply can’t forget…
… depends not just on the recipe…
… but also…
… on the delicateness of your touch!
And that’s something you can’t learn from a book.
Or YouTube video.
Or free recipe online.
You have to actually feel how I touch it to feel the difference.
And so it goes for creating content…
… and copy…
… that’s so addicitive, it’s almost impossible to ignore, and almost impossible to stop reading.
There are very subtle nuances that you’d never get if you were just using a template. Or a prompt. Or AI. Or something that totally disconnects you from the real psychology of how it works. Unless you have a lot of experience in psychology, neuroscience, copywriting, or behavioral economics.
Just like how…
… thousands of wanna-be guroos try to explain why…
… videos go viral on YouTube…
… but almost all of them are just pulling farts out of their butts.
Most of them have no clue why their ‘lucky’ videos are so addictively engaging, the algorithm pushes them viral. They just stumbled upon something by trial and error, and try to give you a ‘recipe’, so they can get more views. And ad earnings.
But the recipe won’t give you the ‘cookies’ you were hoping for.
Because it doesn’t teach how to ‘caress’ the ‘content cookie dough’ properly.
To create that tantalizing flavor.
It’s something I learned the hard way…
… after wasting time listening to these guys.
So I decided to analyze the world’s most viral videos myself. By hand. Using my years of psychology and copywriting chops to dissect and extract exactly why the top viral videos addict you, like eating the best chips, chocolate, cookies, and coffee I’ve ever made.
And everything else flops like a badly made scone.
Fortunately, from what I’ve discovered, creating addictive content is WAY easier than making addictive pastries!
All it takes is a few very simple words.
Words that you’ve been using since kindergarten.
And that everyone knows.
But very few know how to use correctly.
Yet when you do, all it takes is a minute, and a word (or two) used in the right places, to take what would usually be a bland, boring, lackluster piece of content…
… and turning it into an addictive piece that’s…
… (probably) just as habit-inducing as one of the scones I used to make!
Anyways, I’ve baked the fastest and easiest of these one-minute word hacks, used by the world’s top millionaire kid YouTubers, and some of the top copywriters in history too, into my latest work.
I can’t write anymore.
Because I’m getting hungry.
But if you haven’t gotten your ‘slice of the cake’ yet, you’ll find my carefully crafted, mouth-watering new work right here before it closes in 5 days:
https://themysteriousmarketer.com/one-minute-word-hacks/
Allen Walker
The Mysterious “Patissier & Baker” Marketer
P.S. And if you’re wondering about the delicacies you’ll find inside, here’s a taste:
- How millionaire YouTuber kids from Japan, Cyprus, USA, and even Iran… many of whom are barely out of puberty… are gaming the YouTube, Instagram, and TikTok algorithms like a Nintendo Switch, with simple little ‘word hacks’ that generate them billions in traffic, and millions in email subscribers! (If even kids who dropped out of school are doing this, it’d be a shame for you not to do it too. Especially when it’s way easier than going to work or school! Page 3 shows you how.)
- The single word used by almost every viral video on the planet, that instantly grabs you by the ears, and almost forces you to watch and listen… like a mom who’s pinching her trashy little kid by the earlobes, and screaming some sense into him. (I’ve trained myself to do this so much, it’s like breathing air. And if you’re reading this, I guess it’s working! Page 5 for the fastest, easiest way to do it too.)
- How the world’s top persuasion expert, Robert Cialdini, used the psychology behind this ‘earlobe-pinching’ word to save himself from a near-death accident… and how you can do it too. (This happens to SO many people, with literally MILLIONS around the world dying from this every year, that not knowing this could literally be the difference between life and death. So I’m giving you special permission to share this part, but ONLY this part, with all your loved ones too. Page 5)
- Two ordinary, everyday words that Albert Einstein almost always used to market himself and his ideas, and were hugely responsible for him becoming extraordinarily famous… plus, how you can start using them in minutes! (This was in spite of there being many other brilliant scientists at the time… but he still beat them all, and everyone before and after, to become arguably the most famous scientist in history… to the point that… every woman and her mother, and even Russian spies, wanted him in their bedchambers, while also vying for a room in his heart! Pages 23 & 24)
- How an ordinary man discovered an extraordinarily exciting secret for selling over $100 million worth of boring little books… in the 1920s! (This ‘text-only’ secret is so simple, yet so incredibly effective, that even today there isn’t a faster way I know of to 10x your book sales right now than by doing this. Page 2 if you wanna do it too.)
- What the recent translation of ancient Sumerian texts with the newest AI technology reveals about the future of life on Earth, as well as business and marketing in general (Plus: concepts you can use right now to make maximum money in minimum time! Page 52)
- What one of the UK’s greatest ad men, Rory Sutherland, says is the reason why certain foods go viral while others are treated like puke (And the same principle applies to your content too, if you want people to ‘binge eat’ everything you put out, stuffing it into their tiny little heads as if it were chips, chocolates, cookies, and coffee… Page 27)
- A group of words I’ve never heard any other marketer talk about, but which millionaire YouTube kids living in their parents homes are using to rake in millions of views and dollars… because it makes it impossibly hard for anyone to stop listening or watching once you see them. (When’s the best place to use this? Right at the start of your content, because you’ll keep them reading or listening all the way through! Page 42)
- What I discovered, after mentoring and studying from some of the richest underground ‘kid millionaires’ on YouTube over the last year, about creating irresistibly, addictive content and copy. (And how you can start doing what they’re doing with almost any type of content, in almost any type of niche, in as little as a minute or less. Don’t skip Pages 3 & 4.)
- Why legendary copywriter, Gary Halbert, carried stacks of cash in his pockets wherever he went and… let hundreds, or perhaps even thousands of dollars, just randomly drop out or fly out whenever he accidentally brushed his hands against them… while never even batting an eyelid… or even… stopping to pick ANY of it up when it happened! (Plus: probably the single most powerful word he used in his sales letters to make millions more back, in just a matter or days, whenever he went broke… after dropping all his money on the streets! Pages 13 & 14)
- The ancient 400-year-old Chinese ‘Book of Scams’ I’m currently reading, and how you can ethically use the same psychological concepts to make people obsess over your content as if it were gold. (Believe it or not, Albert Einstein once talked about these principles, proving that he wasn’t just a genius… but also… a marketing genius! Page 51)
- The sneaky trick that makes it almost impossible to ignore you, stop listening to you, or even… stop reading whatever you’ve written! (And how you can do this as easily and automatically as a bad smoking habit you just can’t kick. Pages 3 & 4)
- What to check for in your content after every few paragraphs, or every minute of video, if you want people to actually consume your stuff all the way through, without scrolling, swiping or clicking away. (All you need to check for is a single word… a word so powerful that…. a ‘newbie’ on YouTube used this technique one week… to blow right past the world’s leading YouTuber, Mr. Beast’s weekly channel stats… to the tune of 70 to 80 millions views on a single video, in as little as 7 days! The best part? It only takes a second or two to do this. Page 22)
- What a paragliding dog and a sister who saved her baby bro from a heinous kidnapping attempt can teach you about writing and speaking for maximum sales and subscribers. (This world is crazier than you think, but the results you can get with this are even crazier. Details on Page 7)
- A traditional word Japanese use, everywhere they go, that turns heads and ‘sucks in’ attention like there’s no tomorrow, even on the most modern social platforms. (But it doesn’t matter what niche you’re in, what traffic source you use, what you sell, or even what medium your content is created in… because the moment you use this surprisingly interesting word in your content, people won’t be able to resist listening and ‘fanboying’. Page 26)
- What history’s greatest marketers and copywriters knew about getting you to stop, listen, and buy… using simple little words you’ve been trained on since kindergarten. (But millionaire YouTubers are just starting to get this, through trial and error, by uploading thousands of random videos a month. Now you don’t have to, if you wanna profit from them. Page 4)
- The two most powerful attention-sucking words that one of my ‘kid millionaire’ YouTube mentors taught me to always include in my content. (These words are why generating content with CrapGPT or whatever AI you use, is just a recipe for long-term ruin and disaster. Because they’ll never be able to use these words without lying. Details on Page 58)
- One of the most frequently used words in the English language, but here’s why you should use it less if you ever want people to consume your content. (Plus: swap it with these two words instead. Sounds crazy, sounds simple, but I can attest that it’s absolutely true! More on Page 7)
- Every time you explain something, or ask people to do something, you must also mention __ (Doesn’t matter if it’s your clients, customers, colleagues, coworkers, friends, family, or even your spouse and kids! These small words about __ play a massive role in whether people’s brains decide to listen you… or no. Page 35 for details)
- The neuroscience of how your brain choose what to pay attention to, and why 99% of businesses are dead in the water before they even start! (I don’t care what sort of new AI-hack or app you buy or create, you can’t force the human brain to pay attention to your business if it doesn’t do this. Page 11)
- What the world’s most viral music videos can teach you about ‘hijacking’ words to get straight into people’s hearts, guts, and even their wallets! (Artists and musicians don’t go viral and make billions of dollars by accident… they know something about words that even top copywriters are just starting to discover. Luckily, all it takes is a single word to do this. Page 54)
- WARNING: Words you should almost always use in the title of every long-form YouTube video you create if you don’t want people scrolling away and ignoring you! (Ignore this at your own peril, but from my experience I can tell you you’re gonna be dropping your CTR and watch-time over a cliff if you do… Page 10)
- The sneakiest word hack you can use to get people to click-through on your videos, articles, or whatever piece of content you’re promoting… and getting them so antsy, they can’t leave without knowing more! (One word added, and a couple words deleted… that’s all you need to do this… with details on Page 43)
- The easiest way to start an email, and instantly ‘grapple’ their attention until they finish reading, according to world’s greatest email copywriter, Matt Furey. (This seemingly simple word hack was something he discovered after intensive study of hundreds of speeches given by some of the greatest US presidents in history. And it still works like crazy today. Maybe even better. And even on YouTube. Pages 24 & 25)
- How what you do when you’re on the ‘loo’, doesn’t matter if it’s number one or number two, can affect the attractiveness of all your content, and even all your sales copy too. (This might sound weird, even too stinky to be true, but bear with me, bear with me, on Page 26 you’ll see it ain’t ‘poo’)
- The fastest, easiest way to use a single word, and put your readers or viewers into a flow state that keeps them reading and watching till the end. (And if you do it right, even beyond the end… all the way up to your checkout and thank you pages! Page 49)
- The grammatically incorrect ‘word hack’, I don’t recommend using, for ‘chaining people’ to your content… that one of the world’s top YouTubers uses to consistently rake in 20 to 80 million views on almost every single video he posts! (It’s to the point that, you don’t even have to create a lot of content when you do this… because… this guy only has 12 videos but is doing way better than channels with thousands. Flip to page 22, if you wanna discover and use this surprisingly simple trick that… I use all the time too, but without all the grammar problems!)
- The single power word that one of the greatest ad men in history, David Ogilvy, used to get people to START reading some of his most profitable ads. (What’s the point of creating content, ads, or even sales copy if no one reads it? This word makes sure that they very likely will… Page 47)
- The tiniest word hack that makes the biggest difference possible when it comes to getting your content consumed and converting into cold, hard cash…
- And more!
Anyways, the oven closes in 5 more days.
So you might want to get it while it’s hot:
https://themysteriousmarketer.com/one-minute-word-hacks/
Allen Walker, the Mysterious Marketer, is the marketing genius who’s deleted more 6 & 7 figure businesses than anyone else on the planet (*all because he gets bored). He’s also known as the world’s most genius renaissance marketer. Visit his blog to read thousands of his ‘secret’ copywriting tips for getting paid to grow your email list.
This post (https://themysteriousmarketer.com/french-pastry-chefs-most-mouth-watering-marketing-cookie) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…