This guy caught me red-handed:
===
Hello Allen,
This is Jerry we last emailed back in 2023. I was so impressed with your knowledge, skills, and copywriting. Soon as I saw your email about Bonuses, I was like hold on, I think 🤔 I know this person. So, I did a little purchase history research, and yep, it’s you. I am so glad you made this new product offer. I had to buy it. I am still waiting for you to share how you do copywriting, but I am patient. Thank you for your dedication to suck well thought out works.
Sincerely,
Jerry Alvarez
===
See:
Let this be a lesson to all the marketing ‘kids’ out there on what happens when you DON’T email your list regularly.
“Uncle Allen ain’t a good role model. So don’tcha go and be like him when ya grow up, ya hear me?”
That being said:
Another thing we can take away from this is that…
If you create offers SO good they tug at people’s heart-strings, slither into their psyches, and gets them waking up to the dreams they desire… even if they forget you on a conscious-level, somewhere at the back of their minds, they’ll still be like, “Hmm… this guy gives me a good feeling. Who is he? Can’t remember. Let me search. Oh yeah, he’s that incredible guy who made my heart and soul tremble! He has something new out? Looks incredible! Just what I need! Let me hit the buy button NOW!”
And I’ll talk about how you can create offers like that in a minute.
But:
One of the most important things I discovered during my one-year of self-imposed ‘solitary confinement’…
(Where I basically shut myself up at home…
… like a guilty bank robber sentenced to a year in the slammer…
… all so I could do deep research on how to make maximum coin with minimum effort in the AI age, based on historical research of what the most successful people in history did to ‘rather effortlessly’ make their millions, while everyone else was wasting their time chasing ‘fast-fashion’ tech trends)
… one of my greatest insights was that marketing is…
… a FAT-TAIL!
What does that mean?
It means that marketing ain’t manufacturing, baby!
When I was a top process engineer working at a world-famous company, one of the things we had to do in the manufacturing department was making sure that everything came out exactly the same. With as high a quality as possible. And with as little time and effort as possible.
But the problem with that in marketing?
Not everything is worth the same!
Because 20% of the stuff you do is gonna give you 80% of the results you wanna get.
Or:
In the words of the late, great, copywriting legend Gary Halbert, “One single good idea you get while walking on the beach can be worth more than an entire lifetime of hard work!”
But most marketers and guroos don’t know that.
And they try to ‘AI automate’ everything equally.
As if marketing was manufacturing.
Including the stuff that’s SO important, and that gets you SO much results, you really SHOULD do it manually (or at least semi-manually) as much as possible, because…
… that extra effort and quality is worth its weight in gold!
Anyways:
Probably the most important thing you can focus on in marketing to get 80% of the results with only 20% of the effort is copywriting.
But not just any ol’ copywriting.
The 20% of copywriting that gives you 80% of results.
Which is EMAIL copywriting.
Because:
If you get really good at writing emails that tug their heart-strings, and get their greed glands going, and makes sure not a day goes by that they don’t think about you (I try)…
… you’ll eventually get to the point where…
… people buy stuff from you without even seeing what they’re buying!
And it’s happened to me. A lot.
But:
Let’s go a lil’ deeper…
Because the 20% of email copywriting that gets you 80% of results is having a great offer.
There’s no way I would be able to write all the cool emails I do, everyday, if I didn’t have an offer that’s crazy and cool enough to talk about day after day.
And the 20% of a great offer that gets you 80% of your sales is…
… having great BONUSES!
Which is something I learned a long time ago.
From several mentors.
Including one of my earliest mentors, 9-figure webinar copywriter, Jason Fladlien, who once said that the secret to creating a great offer is creating bonuses SO good, that your offer seems like nothing in comparison.
But if you wanna learn copywriting from me…
… here’s the good news:
You already are.
Because the heart of copywriting is the offer.
And the heart of the offer is the bonus.
And I’ve been harping on bonuses all week long. Specifically on a special type of bonus I accidentally discovered, and that I talk about in the Billion Dollar Bonus Formula, that takes almost every reason people won’t buy, and turns it into a reason they should buy… right now!
But if you still wanna learn more?
Never fear…
… because my main focus going forward is gonna be on copywriting. Specifically, how to use copywriting and psychology to get paid to grow (and monetize) your email list. Because that’s the 80/20 of what makes money in a ‘world gone mad’ with AI.
That said:
My new Billion Dollar Bonus Formula, where I go into more detail on that ‘heart of the heart’ of copywriting, closes to the public in just a couple more days.
So if you haven’t checked it out yet, it’s now or never:
https://themysteriousmarketer.com/billion-dollar-bonus-formula/
Allen Walker
The Mysterious “Bad Boy” Marketer
P.S. Wondering how simple it is to do this? I just did a quick 2-minute, 3-step case study here the other day:
https://themysteriousmarketer.com/billion-dollar-bonus-case-study-1/
P.S. If you’re wondering what else is inside my latest handwritten work, here’s a little taste of my blood, sweat, and snot-filled tears:
- 5 things you can quickly do to make your bonuses SO valuable, people STOP caring about the price of your offer. (One of America’s top advertisers literally mastered this technique, and it gave him the ‘ability’ to take free sand off the beach and sell it for millions… and I share a case study about something similar he did inside!)
- The single ‘kung fu move’ legendary martial artist Bruce Lee used that almost instantly 100Xed his minimum-wage income, and propelled him to worldwide stardom… within a matter of years! (And why I believe you absolutely MUST use this ‘move’ in your offer if you’re serious about making job-replacing, travel-funding, life-changing income)
- How to avoid getting slapped in the face by the current email marketing ‘crap-flinging’ that’s sending conversions ‘rock-bottoming’ across the board, especially if you use AI to write your emails and content (which is why I NEVER do, not even for… this offer)!
- “Gimme offer or I die!” – How to craft a bonus that, scientists say, ‘neurologically injects’ this exact thought into your viewer’s brain cells, leaving them in a constant state of sleep-depriving ‘insomnia’ if they don’t buy.
- When you should build your entire marketing campaign around promoting a single bonus… (And let your main offer just ‘ride along’ in the background instead, like a ‘supporting actor’ who hardly gets any screen time…)
- “No one buys anything anymore, because now you can get everything from AI for free” – How to flip this ‘limiting belief’ into your ‘secret edge’ with a special bonus ‘archetype’ top salespeople use, that can make people ‘crave’ paying for your stuff (EVEN when everyone else in your market is giving away the same thing for FREE)!
- Why adding more bonuses could actually ‘collapse’ your conversion rates… and… how to add less bonuses but potentially get a lot more sales! (I recently heard one of my friends and earliest mentors, 9-figure webinar copywriter Jason Fladlien, talk about how he made $100M entrepreneur Alex Hormozi get rid of his ‘too many’ bonuses because… they were killing his conversions! A timely lesson on how strategy beats quantity…)
- The easiest way to use bonuses to turn your offer into an IQ test… (because it’d be DUMB of them NOT to buy!)
- What my little ‘adventure’ into creating viral YouTube videos taught me about the ‘attention-span halving’ that suddenly took place over the last 12 months… (And why your offers and bonuses MUST NOW have this one thing that grabs eyeballs in less than 2 seconds, or they’re gone!)
- Why offering a short guarantee can actually SPIKE refund rates, and… what you SHOULD be doing instead, based on decades of split-testing data, if you want your buyers getting the maximum results with your offer possible! (But even if you’re just an affiliate who doesn’t own the offer, there’s a special bonus ‘archetype’ that can tap into this psychological trigger for you that I talk about inside…)
- The DEADLIEST psychological sub-factor in the entire Billion Dollar Bonus Formula, because it can psychologically ‘force’ people to KILL just to get your offer… with billion-dollar companies getting fined almost every year from customers literally DYING whenever they do this! (DISCLAIMER: Please use this responsibly and ethically like what I mention in the document, and don’t use this for evil. Because if you do… whatever legal consequences you face is on YOU!)
- How to add an ‘urgency stack’ to your ‘offer stack’ and ‘bonus stack’ if you want to squeeze out every single penny your offer can give you. (Never heard this term before? I was clueless too, until I started analyzing how billion dollar companies used bonuses to ‘skyrocket’ their offer sales… ‘to the moon’!)
- Why using countdown timers on your offer might actually be ‘slaughtering’ your conversions… (and how to use a unique type of ‘No to Yes’ bonus if you REALLY wanna create urgency that gets you more sales)
- A strangely simple, but incredibly effective, ‘low effort’ bonus used by some of the most profitable eCom and physical product sellers online to double, and even triple, their offer conversions quickly… (all while grabbing buyer’s remorse by the ‘throat’, stopping it from ‘whispering’ a single negative word into their buyer’s brain, and MAXXING out customer loyalty by minimizing refunds)
- The ingenious ‘anti-urgency’, ‘anti-scarcity’ bonus strategy that $300M shopping SAAS, SamCart, is using to create an ‘anti-gravity’ effect on their conversions, making them float upwards, while slashing customer acquisition costs for their platform at the same time! (This probably flies against almost every bit of wisdom you’ve been taught about getting people to buy more, but… if done right… especially for a lead gen offer… it makes your buyers’ list grow like crazy!)
- A special type of bonus you deliver right after they buy that… instantly makes you stand out like a ‘priest in a prostitutes den’ – irresistible especially in markets overflowing with AI ‘slop and flops’! (It’s easier than ever now to dominate competitive markets with simple little ‘tricks’ like this one, all because most people’s brains have been fried to mush by using AI, to the point they’re like ‘zombie sheep’… all doing the same mindless things)
- Something you can do to ‘prime’ your buyers before launching any offer (used by a $175M recipes membership site) that, when done correctly, can make your bonuses look to them like ‘raw meat’ looks to a den of starving, ravenous, “can’t wait no more” lions! (It’s a little extra work, to be fair, but this is one of the easiest and quickest ways to double conversions that I know of, based on my experience)
- A sneaky ‘bonus trick’ for creating mental ‘purchasing tension’ that can’t be relieved until your buyers actually… BUY MORE! (One of the only 3 ways billion-dollar business consultant, Jay Abraham, recommends to boost your profits is to… get them to buy more, and… this is probably the easiest way to do it)
- How to create high-leverage ‘No to Yes’ bonuses that make almost any offer ‘pay for itself’… (The value in these bonuses is SO obvious that even if they buy the offer and do nothing with it at all, the bonuses are still worth WAY more for them than whatever the offer itself costs)
- How the famous Pedigree dog food company used a ‘trend stacking’ bonus to make one-quarter of all dog owners in the entire country buy their dog treats, with people lining up to buy dog food just to get the bonus!
- The ‘LinkedIn marketing’ bonus technique that generated over $15,000 in course sales in less than a week.
- If you’re ‘vibe coding’ apps right now – How an SAAS founder slashes his FB Ads customer acquisition costs by 90% (from $37, all the way down to a teeny, tiny $4 per customer) using the ‘anti-urgency, anti-scarcity’ bonus trick.
- Running an SMMA Agency? This FB Ad Agency increased conversions of a $1,500 monthly service by 31% in just 3 weeks with a ‘zero cost’ bonus. See how they did it inside.
- How global beauty brand, Sephora, multiplied their sales by 15X and generated an extra $3 billion in repeat business, all by using a brilliantly simple ‘risk reversal’ bonus that almost anyone can do right now, in minutes.
- This university did a split test on which type of bonus gives better conversions – extra product bonuses vs discount bonuses. The conclusion? One of them got 73% more sales than the other, and it’s not what you’re thinking!
- Course creator reveals how you can increase your prices from $497 to $999, yet STILL TRIPLE conversions by adding bonuses that make their fingers SO itchy, they almost can’t help but buy.
- The digital product creator who generated $1,400 in sales, using ‘almost zero effort’ bonuses… before his product even launched!
- 5 days, $9,954 in affiliate commissions (plus an extra $2,000 in prize commissions) – The 3 simple bonuses this guy used to increase sales by 20% in 5 days.
- The super simple ‘ebook bonus’ method that made this CRO expert in the food/cooking niche an extra $68,000 in monthly recurring revenue, amounting to an additional $816,000 in recurring subscription income a year! (You might not believe this, but it was just ONE ebook. Yet another example of ‘strategy’ over ‘quantity, which is what ‘No to Yes’ bonuses are designed to do…)
- How a pet-niche affiliate DOUBLED his conversions on a dog training course in just a matter of days using AI-generated bonuses.
- The high-ticket coach who shot his FB Ads ROI all the way up to 4,034%, quickly netting him another $32,000 in sales, using ‘no-work-upfront’ bonuses.
- My personal case study of how I used ‘multi-modal’ bonuses to 5X my conversions on an SEO SAAS app campaign, making me an extra stream of 4 to 5 figures in passive monthly affiliate income… for years!
- An ordinary bonus that bumped recurring revenue conversions for an eCom supplement brand by 85%, adding an extra $22,000 in monthly continuity income instantly.
- A high-ticket super affiliate who bumped conversions by up to 4x, raking in an extra $9.8 million in just 8 days, all by using a strategy called ‘bonus hybridization’.
- How a skincare eCom business rocketed their conversions by a whopping 90% with a bonus SO obvious, not using it cost them almost half their sales!
- If you’re selling ebooks: How a ‘lazy’ web developer, whose ‘inner sloth’ didn’t wanna create videos, used this ‘bonus stack’ trick to raise his ebook’s price from $29 to $99, generating over $35,000 in just 3 weeks with only 1,721 email subscribers.
- And more!
Again, you’ll find all the details in my personally (and painstakingly) handwritten sales letter right here:
https://themysteriousmarketer.com/billion-dollar-bonus-formula/
Allen Walker, the Mysterious Marketer, is the world’s most genius renaissance marketer. He specializes in helping people get maximum money with minimum AI. How? By getting paid to double (and re-double) your email list… over and over again… ad infinitum! He also shares thousands of his ‘secret’ tips for free on his blog.
This post (https://themysteriousmarketer.com/caught-me-red-handed-being-a-garbage-marketer) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…