There came an email…
… from a Billion Dollar Bonus Formula member (who probably doesn’t want me to name him, I never asked)…
… about using bonuses to sell more eBooks!
And in case you’re wondering:
If you want more sales and conversions…
… YES you SHOULD be using bonuses!
Especially using them the way I talk about by creating ‘no to yes’ bonuses instead of your normal, everyday ‘mom and pop’ bonus. And I did include several case studies in my 15X Conversion Case Files (free with the Billion Dollar Bonus Formula) on how, if you do it correctly, you can easily multiply your offer’s sales with a few ‘well-timed’ gifts…
… while charging HIGHER prices for it too!!
Because…
… if you’re gonna sell something, you might as well sell something a little pricier, since it takes roughly the same amount of time and effort whether you’re selling something ‘cheap’ or something ‘premium’.
But seeing as I somehow keep attracting ‘book publishers for some reason’…
… with some of my clients being best-selling book authors…
… and my good ol’ wifey being one too…
… and yes, my wifey uses bonuses HEAVILY…
I thought I’d share some other ‘tips’ for maximizing the ebook sales you could be getting with bonuses.
Here’s the list:
- I don’t care whether you’re selling fiction, or non-fiction. If you’re selling an ebook, or even a book, make sure you’re solving some sort of problem if you actually want to get as much sales as possible.
- “Solving problems for non-fiction is normal, but for fiction, Allen?” Yeah, you heard me. Listen: I read one fiction, and one non-fiction book, every day. And… I can tell you that a fiction book that does not solve a problem, very rarely outsells one that does!
- Case in point: One of my favorite books, the #1 best-selling novel in all of Japan for a couple years in a row I believe, Lonely Castle in the Mirror, is just like any other novel, except for the fact that… it was designed to be EXTREMELY healing for people suffering from bullying! Which is getting worse worldwide every year because of social media…
- But not all problems sell equally. There’s a specific type of problem that will outsell everything else, and I talk about this in the first part of the Billion Dollar Bonus Formula. But…
- Split-test your ebook cover with paid ads to find the one with the highest CTR if you wanna sell on Amazon.
- The best ebook covers often do the total opposite of everyone else (something I’ve tested with my wifey’s books several times). When everyone is going highly “AI-polished”, you go low-tech, like I mentioned in my ‘2 Minute Text-Only eBook Covers’ report if you have it.
- Build an email list of buyers of your ebook if you really want to make long-term moolah!
- If you REALLY want to make maximum sales of your ebooks in minimum time, and with minimum AI, DON’T SELL ON marketplaces like Amazon!
- Any type of marketplace (Amazon, Skool, Etsy, whatever) automatically makes people compare you to your competitors. And this ‘forces’ you to compete on price… which is the last thing you should be doing!
- Instead, build a simple funnel!
- This guy I know sold his book on Amazon and made a couple thousand dollars. Pathetic!
- So he took his book, the very same book, created a very simple funnel, sold it on his own website with a proper ‘sales letter’ and bonuses and stuff, fulfilled it with an online print-on-demand service, ‘upselled’ an audiobook version they could buy while waiting after purchase, upsold a course, coaching, etc… all the stuff people who buy information want… and… he made $2.4 million! (1000X profits, not including the back-end profits he made selling more stuff to his email list later on)
- Test your price again and again.
- Raising your prices often gets you more sales, not less! I tested this so many times, and I laugh like a maniac whenever this happens.
- Make sure you use ‘No to Yes’ bonuses!
And while the concept of ‘no to yes’ bonuses is simple (figure out why people are not buying and create very specific bonuses that fix it)… there is some nuance to it if you want to get it right.
Like understanding the psychology of…
… why people buy stuff, and…
… why they don’t buy stuff.
But, most importantly:
Why they don’t buy YOUR stuff!
And this is something I go into more-depth in my Billion Dollar Bonus Formula (the app helps do this too), and it’s something that I REALLY believe could change your life if you really get the concept…
If you’re selling books or ebooks, and you’d much rather make $2.4 million… instead of $2,400…
… with roughly the same amount of time and effort (maybe a little more)…
… here’s a little more inspiration:
https://themysteriousmarketer.com/billion-dollar-bonus-formula/
Allen Walker
The Mysterious “Book-Loving” Marketer
P.S. Some of the stuff you’ll find inside:
- “No one buys anything anymore, because now you can get everything from AI for free” – How to flip this ‘limiting belief’ into your ‘secret edge’ with a special bonus ‘archetype’ top salespeople use, that can make people ‘crave’ paying for your stuff (EVEN when everyone else in your market is giving away the same thing for FREE)!
- The surprisingly simple, yet elegant, mathematical formula that tells you… almost exactly… how likely your offer will convert before you ever mail it out, and… exactly which ‘No to Yes’ bonus-types would fix it if it’s broken! (I think even ‘hall of fame’ mathematicians like Terrence Tao would likely be proud of this, but if you’ve read bestselling books like Alex Hormozi’s $100M Offers, this ‘evolution’ is probably 10 to 20 years ahead of that…)
- Why adding more bonuses could actually ‘collapse’ your conversion rates… and… how to add less bonuses but potentially get a lot more sales! (I recently heard one of my friends and earliest mentors, 9-figure webinar copywriter Jason Fladlien, talk about how he made $100M entrepreneur Alex Hormozi get rid of his ‘too many’ bonuses because… they were killing his conversions! A timely lesson on how strategy beats quantity…)
- The easiest way to use bonuses to turn your offer into an IQ test… (because it’d be DUMB of them NOT to buy!)
- WARNING: How a French nanny in Chicago spent over 40 years building, what top photography experts call, one of the most valuable ‘offer bundles’ in history, but… still died penniless! (No one CARES about HOW valuable your offer is if it’s missing this one critical factor in the Billion Dollar Bonus Formula)
- What my little ‘adventure’ into creating viral YouTube videos taught me about the ‘attention-span halving’ that suddenly took place over the last 12 months… (And why your offers and bonuses MUST NOW have this one thing that grabs eyeballs in less than 2 seconds, or they’re gone!)
- The sneaky ‘make me feel safe’ bonus, used by the world’s top webinar expert, that can be effortlessly added to almost any offer without creating a single thing up-front, but can potentially (and instantly) 2X to 3X that offer’s conversion rate. (Just like how, for this one guy, it instantly ‘gifted’ him an extra $3,000,000 in sales on a high-ticket product. Details on how you can use it inside.)
- What one of history’s greatest copywriters, Eugene Schwartz, says you have to name in your offer if you ever want it to have any chance of blowing up. (And how you MUST name your bonuses too if… your offer doesn’t do this!)
- How to turn your offer’s ‘uniqueness’ into a ‘No to Yes’ bonus that removes one of the biggest reasons why they won’t buy! (This does something copywriting simply can’t do, and it’s one of the keys to standing out in over-saturated, AI-slop-filled markets)
- Why offering a short guarantee can actually SPIKE refund rates, and… what you SHOULD be doing instead, based on decades of split-testing data, if you want your buyers getting the maximum results with your offer possible! (But even if you’re just an affiliate who doesn’t own the offer, there’s a special bonus ‘archetype’ that can tap into this psychological trigger for you that I talk about inside…)
- The ‘does your offer make you cry’ test that can instantly bump conversions by 21% – personally tested by Bob Bly, the renowned copywriter who wrote ‘The Idiot’s Guide To Direct Marketing’ (but… once you see how this works and what it does to your conversions… you’ll likely be crying tears of JOY instead!)
- The DEADLIEST psychological sub-factor in the entire Billion Dollar Bonus Formula, because it can psychologically ‘force’ people to KILL just to get your offer… with billion-dollar companies getting fined almost every year from customers literally DYING whenever they do this! (DISCLAIMER: Please use this responsibly and ethically like what I mention in the document, and don’t use this for evil. Because if you do… whatever legal consequences you face is on YOU!)
- And more…
… the details of which, you’ll find here before it closes:
https://themysteriousmarketer.com/billion-dollar-bonus-formula/
Allen Walker, the Mysterious Marketer, is the world’s most genius renaissance marketer. He specializes in helping people get maximum money with minimum AI. How? By getting paid to double (and re-double) your email list… over and over again… ad infinitum! He also shares thousands of his ‘secret’ tips for free on his blog.
This post (https://themysteriousmarketer.com/dirty-secret-to-1000x-ebook-profits-by-not-selling-on-amazon) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…