92-year-old falling from stairs reveals the folly of focusing on flash and fire

I’m sitting at my desk right now.

Reading a copy of this book. Written by 92-year-old Japanese fitness trainer, Mika Takishima.

She might be in her 90s.

But she doesn’t look a day over 60.

And she’s a lot stronger, faster, and fitter than most 30-year-olds these days.

Case in point:

In the book, she tells the story of how, once…

… at the age of 90…

… when she was hurrying down a flight of stairs at the subway station…

… she suddenly lost her balance and was about to fall.

But instead of falling:

She kicked the ground, jumped into the air, and landed at the bottom of the staircase.


Without any injuries whatsoever.

Let’s not talk about 90-year-olds. Even most 30 or 40-year-olds these days would walk away with some broken bones if they did that.

And considering that she just started working out when she was 65, it’s pretty impressive.


One of the things I love most about her book is…

… how she focuses on ‘substance’.

Not ‘style’.

Her book is all about the small and simple things you can do to strengthen your body at its core, that… while may not look all that flashy… yet actually make you faster, stronger and far more flexible the older you get, paving the way to a long and healthy life… free from aches and pains.

On the other hand:

Most fitness trainers, gurus, and health books these days are all about ‘the flash’ and ‘the fire’.

Intense, vomit-inducing workouts.

That get you shredded, ripped, and toned.

All of which…

… ‘pretty’ your body up in the short-run…

… but in the long term, make you injury-prone, and eventually, as you get older, susceptible to ‘breakage’!

And that’s how most book marketers and PLR publishers are today too.

They’re totally focused on the ‘flash’ and ‘fire’…

… spending hundreds and thousands on poorly-designed new software and prompt templates (that’ll be obsolete within a year as A.I. models keep advancing)…

… shortcuts and loopholes that get closed as fast as they get discovered…

… and shiny new A.I. and Canva generated graphics and cover art that look amazing on the outside, but attract more ‘art lovers’ than buyers, and end up costing them hundreds of thousands in sales in the long run…

They do a great job ‘prettying’ up your stuff in the short-term.


But keep you ‘in the dark’ as to what really matters in the long run.

Namely, the fundamentals.

The stuff that’s as essential to sales as oxygen is to a living, breathing human.

In my new ‘Text-Only’ eCovers system though:

I take the opposite route. Focusing entirely on the fundamental 80/20 first and foremost. Before attempting to get it as ‘pretty’ and ‘eye-catching’ as possible. So you can get browsers to stop, look, and buy. And your painstakingly edited new PLR eBook doesn’t become just another “art piece” hanging in the ‘museum of modern commercialism’… looked at, admired, but then finally passed over.

It may not make your ebooks look as ‘ripped’ as you’d like.

But if you’re looking to build a long-term, long-living PLR business…

… on the back of consistent sales and profit…

… free of a lot of the common ‘aches’ and ‘pains’ most growing PLR publishers face…

… you can join my bare-bones, lazy ‘gym’ right here:


Allen Walker
The Mysteriously “fit” Marketer

By: Allen Walker, The Mysterious Marketer

Written by my hand, on