I got 44 books sitting on my desk right now…
… books I haven’t read!
Which is not unusual for me.
Because even though I read 1 to 2 books a day, almost everyday, once I get through a couple, a couple more new ones take their place. It just never ends. Which is fine. Because the last thing I’d want would be to get bored from not having new books to read. Since bored people do dumb things… like robbing banks.
But sometimes people ask me:
“Allen, why ya reading so many books? You forgot we ain’t in high school anymore? Are ya cramming for yer SATs again?”
Interesting question.
But probably the biggest reason I read so many books?
And read so many dozens of YouTube video transcripts everyday (it’s faster than watching for me)?
Because:
I don’t want to hit my 90s and… “wish I knew this when I was in high school”!
Which has already happened to me too many times to count. The number of things I wish they taught me in high school… is probably bigger than my bucket list.
But I was reading about this arthritic lady recently:
She bought this book from the used book store.
Put it on her desk.
And never touched it for years. Meanwhile, all those years, she was suffering from nerve problems, arthritis, and a mob of other health issues that left her in pain and constant agony… daily. Pain that even drugs couldn’t help much with.
But one rainy day, she decided to read that book she bought years ago.
It recommended some diet and lifestyle changes…
… she gave it a try.
Fast forward a while later:
Her pain was gone, her arthritis was gone, her nerve problems were gone, and her health problems basically went kaput along with them.
But here’s the thing…
She should’ve read that book years ago!
And if you ask me, I would have blamed the education system… for not teaching her the stuff in that book… during her 12 years of educational “brainwashing”.
But I never want that happening to me.
So I’m putting my reading on overdrive, while doing all the other stuff I need to do. Trying to finish all these books in the next ten days. So my desk doesn’t look that messy at least.
And if I read anything important?
Well, I’ll talk about some of it in my next emails.
It’s good to share some knowledge.
Because if there’s one thing I hate more than looking back and wishing I knew something… it’s seeing other people look back and wishing they knew something!
Some of it’ll be stuff I learned for the first time.
Some of it’ll be stuff I forgot I knew and got reminded of again.
Which is great too. Because when you forget stuff and relearn it again, it tends to stay at the top of your mind longer. And more consistently. So you got it whenever you need it.
Which reminds me of something I just read…
… and was reminded that I’d forgotten about (seems like I forget more things than most people ever learn)!
Want to get more sales?
Most marketers, entrepreneurs, busyness-owners think that people want speed. They want stuff fast. They want it quick. Which ain’t wrong. Because with most things, faster is better. But there’s something most people value a lot more than speed.
You know what’s that?
You don’t?
Alright, it’s safety.
And consistency.
And predictability.
Most people don’t want to waste time, energy, or money trying stuff that’s here today, gone tomorrow. Worst case scenario, they buy it, or try it, and it just doesn’t work. But you almost never hear marketers or business owners talk about that.
They drop an opportunity in front of you…
… BAM… it’s all about speed.
Or ease.
Or how big your results gonna be.
Nothing about how consistently people get results with it, or how predictable success is gonna be when you use it.
Want more sales?
Focus on creating products or services that create consistent, predictable, almost surefire results… instead of just fast, easy, big numbers that may or may not happen.
Most people would rather get $20 a hundred percent of the time, than $100 only twenty percent of the time.
It’s one of the reasons why McDonald’s is one of the most successful businesses in history. Even if it ain’t the best food. People see it, they know exactly what they’re gonna get. Even when they’re traveling.
It’s predictable, and consistent!
And they’re not afraid to talk about it in their marketing…
Allen Walker
The Mysterious “Predictably Unpredictable” Marketer
P.S. I’m at a crossroads here.
I have two works I want to create next.
But I’m not sure which one to do first…
If you wanna help me decide, reply with a comment on which you’d like first (number 1 or number 2):
#1. The single most powerful psychological trigger used by the world’s greatest email copywriters and bestselling writers, that you can use to quickly and easily write addictively engaging emails that consistently get you opens, clicks, sales… and fans! (And how I use them to quickly turn emails I write into unique new products, offers, and even autopilot hands-free traffic that doesn’t rely on the algorithm)
#2. How I use AI to create tiny little micro-automations in a minute or less that effortlessly get stuff done for me everyday, right in my Chrome browser. (This is why I don’t need no Hermes, OpenClaw, Claude Cowork, Claude Code, or any other complex AI tools… plus, this doesn’t depend on AI in the long-term… because once you create them, they’ll run even if the government bans AI forever. And no, I do not use these to create any content. Just to automate or semi-automate mindless stuff.)
P.P.S. And if you’re wondering why I’ve been writing with a New Jersey accent recently…
… it’s ‘cuz I’ve been watching too many videos from…
… comedians with New Jersey accents on YouTube.
Chiedo scusa.
Perdonami.
Allen Walker, the Mysterious Marketer, is the marketing genius who’s deleted more 6 & 7 figure businesses than anyone else on the planet (*all because he gets bored). He’s also known as the world’s most genius renaissance marketer. Visit his blog to read thousands of his ‘secret’ copywriting tips for getting paid to grow your email list.
This post (https://themysteriousmarketer.com/marketing-stuff-they-shoulda-taught-you-in-high-school) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…