Basketball GOAT reveals simplest secret to being the GOAT in your niche

I was watching this YouTube video a couple days back…

… where the GOAT (Great Of All Time) of Basketball, Michael Jordan, was renting an AirBNB during a trip to Long Island for the Ryder Cup.

And the guy who owned the house happened to be a huge fan of his (like almost every other basketball fan in the world).

And there was a basketball court in the yard.

So he asked Mike to show all his grandkids how great he was by sinking a free throw.

But at that point:

Mike hadn’t touched a basketball in years.

And while he was holding the ball, trying to make the shot, with all the kids around him looking in childlike expectation, surrounded by their family and friends too, he took a while to focus because his hands were shaking, before he finally managed to sink it in.

But afterwards…

… he said that…

… that was the most pressure he’d ever had in years.

Because all the dads kept telling their kids how great he was, and he didn’t wanna disappoint them, but he hadn’t touched a ball in years.

And I thought that was the most hilarious thing.

But:

This sorta reminded me of something the other GOAT of basketball once said about success.

I’m talking about John Wooden.

The winningest basketball coach in history.

Who never did any fancy tricks, tactics, or none of that sorta stuff with his players, focusing wholly on getting better and better at the basic fundamentals, to the point that he never even gave pep talks or motivational speeches because he didn’t want his players to get over-reliant on emotion or motivation, but always defer back to basics and practice instead.

The result?

10 NCAA championships in just 12 years, including 7 in a row, something no other coach has ever done.

But when asked about his secret to success…

… he said that it was simple:

“Success equals simplicity + repetition.”

And so it goes.

If you wanna be the GOAT in your field, the best of the best, or at least one of the best in whatever you do, because most people only pay attention to the best, keep your business simple, find the stuff that gives you the small wins, and keep doing it… over and over and over again.

Which is the total opposite of what almost everyone does.

Which is to make their business and life complex.

Super complex.

And do it a couple of times before fizzling out…

… and off they go to the next bright, shiny object.

Success ain’t rocket science. But it does take some mental reprogramming, to ‘con’ your brain into doing the opposite of what everyone’s doing.

But it brings to mind this guy…

… who I once knew.

He started out as a total marketing newbie. Bought a course on how to build tiny little SEO-optimized Adsense sites. Sites that would pay you a little bit for every ad click you got. Not a huge paycheck.

But while other students who bought the course made it so complex that…

… they thought it couldn’t be this simple…

… and kept looking for new stuff after a while, totally dropping the basics thinking it’d never work to make big money…

… this guy ignored the noise and…

… kept on doing the same thing.

Everyday.

For months.

Even when the course upgraded to a new version, with new software, he didn’t bat an eyelid. He kept going with the basics, over and over again, everyday, for months, with the older version of the course and software.

The result?

After 6 months, he was making an easy passive 5-figures a month from his new Adsense business.

A figure that just kept growing.

Because he kept it simple.

And just kept repeating it.

Now:

Simple doesn’t mean easy though.

Stuff can be simple, yet still hard and extremely time-consuming to do.

Which is why over the decades, I’ve focused really heavily on mastering the Japanese art of making things easier and easier, faster and faster, over time. Something you can quickly ‘scam’ your brain into doing using a couple of simple psychological hacks. So that you can take simple, but hard stuff, and keep making it easier and faster, repeating it again and again until you hit the success levels you want.