This was so freaking hilarious, I just couldn’t stop laughing.
So I called the wifey over…
… and she started laughing at this too.
But I was on YouTube a couple moments ago, when the algorithm suddenly sent my way a video recommendation, with a thumbnail of this Japanese guy… who had hair so spiky, it was literally around 8 inches in the air.
And I thought he was trying to cosplay as a Final Fantasy Character.
(Final Fantasy, if you didn’t know, is a famous sci-fi / fantasy video game series. You can Google “Final Fantasy Cloud Strife” for character pics if you want…)
But:
When I looked at the video title…
… half-expecting it to be about video games…
… lo and behold, it said:
“[Honda R&D] Enhancing ADAS via Offset-Corrected and Adaptive Grasp Detection”
I was like, “What?”
Turns out it was a technical video from the Research & Development department for Honda Cars.
About their self-driving cars.
But I couldn’t believe my eyes.
So I clicked on the video, and watched the protagonist-vibed engineer explaining all the new breakthroughs Honda’s lab had made in improving their steering wheel grips…
… among other things.
But the engineer looked so cool, I just had to watch it again.
And again.
And once more…
Umm… to get more details about their cars.
Ha ha.
But looks like I wasn’t the only one.
Because comments under the video were all going:
“The visual impact was so overwhelming that I had to watch the video twice before I finally understood the content.”
Looks like I wasn’t the only one distracted by his hair, and…
… extremely ripped and muscular figure.
And had to watch it several times.
Another comment:
“This is unfair. I have no choice but to play it again.”
And I laughed at this one:
“Born to be a Final Fantasy character, forced to be an engineer.”
But turns out…
According to several comments, he’s actually the head of R&D at Honda and a top researcher in Japan:
“He is the Chief Engineer of the SDV Business Development Division at Honda’s Automobile Business Headquarters. He has a hairstyle similar to VTEC, but he is one of Japan’s top runners in the fields of autonomous driving and ADAS (Advanced Driver-Assistance Systems). Incidentally, he can bench press 100kg for 30 reps.”
Explains how ripped he is.
And why the video literally exploded to…
… 671,000 views and counting in just 5 days.
But while analyzing the rest of the videos on the Honda channel (because I’m just a research geek at heart), the average video view hovers around just 2,000 to 4,000 per vid. All of them featuring boring and blah lab-coated engineers.
So it’s totally crazy how this video exploded.
And went viral.
Because it’s literally 100Xing their average stats.
But:
Is it really all that crazy?
Nah, truth of the matter is…
… it’s completely normal!
Because the way this video was unintentionally designed (seems this guy sports this sorta hairdo all the time, not just for this video) directly taps into a very specific part of the brain responsible for releasing dopamine.
Meaning that:
It’s almost impossible not to pay attention.
While having at least a craving or two to tap that thumbnail and watch the video. After which, you just crave watching it again.
And it uses a very specific brain ‘pathway’ (as some neuroscientists call it) that I call…
… ‘T’.
And which I talk about in detail in my brand new work. On how you can create “Dopamine On Demand” in almost any content or copy you create. That hooks people in almost instantly, gets them watching, and gets them craving for more.
But:
It’s not a joke that this works on even the most boring content imaginable. Like how a car’s steering wheel is designed.
I couldn’t imagine watching a technical video like this otherwise.
And probably…
Neither would the hundreds of thousands of others watching that video. Who got educated on how awesome Honda cars are. Oh, and how awesome their researchers are too.
Anyways:
This is how you stand out in a world full of AI slop.
Or as one of the ‘insightful’ commenters under this video put it…
“These are people who will never be replaced by AI.”
Oh so true.
But if you don’t fancy being replaced either, here’s the link:
https://themysteriousmarketer.com/dopamine-on-demand/
Allen Walker
The Mysterious “Born To Be A Video Game Character, But Forced To Be A” Marketer
P.S. Oh man…
Just realized I’ve been giving Honda free advertising.
I sorta get why people keep sharing and reposting the wifey’s stuff on Instagram after she started using my formula.
Dopamine can do that to you…
Allen Walker, the Mysterious Marketer, is the marketing genius who’s deleted more 6 & 7 figure businesses than anyone else on the planet (*all because he gets bored). He’s also known as the world’s most genius renaissance marketer. Visit his blog to read thousands of his ‘secret’ copywriting tips for getting paid to grow your email list.
This post (https://themysteriousmarketer.com/born-to-be-a-video-game-character-forced-to-be-a-marketer) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…