So I was in the home office with the wifey last night…
And she comes up to me and says:
“I think I need to learn more marketing.”
Which is not how a usual session of “Coaching With The Wifey” normally starts. But then I ask her:
“What makes ya say so?”
Her answer?
“Well, I’d like to start monetizing my new Instagram account, ya know? And I thought it’d be good if I could figure out how to start selling stuff. What d’ya think?”
“Yeah,” I said…
“But I don’t think you should be prioritizing that right now instead of focusing on growing your account. Getting your art even better, making it even more valuable, and getting more followers. All ya need is one piece of artwork and you’ll go viral. Keep honing your skills.”
Then she ponders for a moment.
And she says something that almost everyone says when they see people doing big numbers:
“If improving my art is gonna get me more followers, then why are these guys with god-like art skills getting so few followers, while these artists with not-very-nice art are getting so many of them?”
And she shows me.
The people.
The numbers.
But it was clear as day to me:
“Listen. Great art skills doesn’t mean that your art is valuable to people. Do you still remember that research we talked about the other day? The one where researchers went to Africa and interviewed farmers to find out why they were so poor?”
She thought for a moment.
Then nodded, and said, “Oh yeah.”
And I went and gave a little refresher, you know, just so everyone was on the same page:
“So the researchers went and studied the farmers one by one. Because they were supposed to be poor. And they were. They didn’t even have enough to eat. But they had all these fancy electronic gadgets in their homes. They got televisions, iPad, smartphones, and the researchers were like, ‘What gives? I thought you guys didn’t have enough money to eat? Why are you buying all this stuff?’ And the farmers were like, ‘We can live without food, but we can’t live without entertainment.’”
Which just shows you what people value more.
By the way:
As a side note… You know all those parents whose kids keep playing with their iPhones or iPads and just won’t eat stuff on their plates?
And they walk up to them with a stern face and say, “Eat your food! There are kids starving in Africa!”?
Well, I bet they’d hate their kids to find out that over there in Africa, kids would rather watch YouTube on their phones than eat too.
But I tells the wifey:
“See, there is a hierarchy when it comes to what people value. And art is near the bottom. Which is why most of the guroos selling those fancy graphic design toys are wasting people’s time. What people value far more than art or music is entertainment. And what entertainment is… is two things. Fun and story. That’s it! And that’s what you need to have more of in your art if you want it getting more valuable. But it’s the difference between ugly accounts growing like crazy, and artists spending years spinning 3D art all over the place but never growing at all. You’re doing some story in your art, but you gotta do it more. And better. Like your Disney and Pixer mentors taught ya. And make it more fun with the psychological triggers I taught ya too.”
And so it goes:
Because you ever wonder why school teachers get paid minimum wage while Ronaldo and Messi get paid millions for playing in the World Cup?
What’s that?
You still think ‘education’ is more valuable than soccer?
I’m gonna slap my forehead for a second here.
Because starving kids in Africa would rather play games on their iPad than use the money to buy food. Let’s not even talk about boring old textbooks.
But if you made the textbooks a little more fun?
Like they do in Japan with comics and stuff?
Well, now you’re getting somewhere.
But this is probably the biggest reason I’ve seen over the years for why people are struggling to gain momentum in their business.
They don’t know how to have fun in their work.
And they don’t know how to make the stuff they sell fun and easy to use.
In fact, one of my Japanese lean engineering mentor always says, “Work is supposed to be simple, easy, and fun. If not, you’re doing it wrong.” And he literally makes millions creating tiny little hacks that make his work easier, simpler, and a lot more fun to do, then selling those very same ‘easy hacks’ for millions to his customers who want to make their work as simple, easy and fun as it is for him.
Anyways:
This is what I do too in everything I do.
I use very simple and easy techniques to make everything I do 10x, 100x, very often even 1000x easier, and simpler, and a lot more fun do do. So it ain’t work for me anymore. It’s just ‘adult play’, which I mean in a clean way.
But when I create all these private and proprietary hacks for doing that?
They’re assets.
That no one else has.
And no one else can copy.
Because I’m the only one who knows how to do this. Just like my personal and proprietary approach I created for going from reading a book cover to cover in 8 hours all the way down to 1 hour, and counting. I guarantee you, ain’t no one knows how to do it the way I do.
But I do talk a bit about how I do it in my new work.
On how to “Scam Your Brain Productive”.
Because smart scammers use these too. Just like Elon Musk does. And everyone else who knows anything they’re talking about. Because they just make everything, life or work, so much easier. And it makes even using AI much easier too.
So easy I don’t even gotta use much AI at all…
… in fact, my only AI subscription with Claude just expired.
Not gonna renew it ’till I need it.
But yeah, I do show how you can create your own proprietary ‘easy and fun’ systems that no one else has but you.
That you can keep as a secret weapon.
Like I do.
Or you can be the only one to sell them to your niche.
Which I also do.
Sometimes.
But this is getting a lil’ long, so here’s the link if yer interested:
https://themysteriousmarketer.com/scam-your-brain-productive/
It’s gone in a couple more days though.
So you might wanna hurry a bit…
Allen Walker
The Mysterious “Wife Coach” Marketer
P.S. By the way, about adding more story to your work and marketing so people think its more valuable?
Yeah, that’s the topic of my next work.
Don’t ya worry. It’ll be easy and fun. Just like all my other works.
Allen Walker, the Mysterious Marketer, is the marketing genius who’s deleted more 6 & 7 figure businesses than anyone else on the planet (*all because he gets bored). He’s also known as the world’s most genius renaissance marketer. Visit his blog to read thousands of his ‘secret’ copywriting tips for getting paid to grow your email list.
This post (https://themysteriousmarketer.com/the-ronaldo-and-messi-way-to-riches) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…