“Ha ha ha ha!”
I heard the wifey laughing… after she’d read some of the comments at the bottom of this YouTube video we were just watching.
And I could get why.
Because they were hilarious!
“People are really traveling across the world to visit Japan? Just to visit that new bar he opened?” she asked between giggles.
“Yeah! It’s crazy. His business literally turned into a local tourist attraction,” I replied, giggling some myself.
We were watching a video.
On one of our favorite channels on YouTube:
“Abroad in Japan”.
It’s one of Japan’s top channels.
And a channel I go to regularly. Though not just for fun and laughs. But also to… study marketing! Why? Because the owner, Chris Broad, is quite the brilliant marketer himself. I know that he reads quite a few books on business. And marketing. And what he’s done to craft his content, and channel, has been pretty amazing.
To the point that…
… people actually stay on YouTube…
… refreshing for an hour…
… just waiting for him to drop a video (based on a comment I read)!
Even the King of England and Emperor of Japan invited him to a party once.
And that probably just says it all…
But:
The most incredible thing about this type of marketing? Marketing with content so addictive, you turn followers and subscribers into true fans, and stand before kings instead of plain men?
Your fans want every piece of you they can get!
From all the books you write (I have them)…
… to every merch you make (umm… I don’t buy merch, but most fans do)…
… to even…
… buying a ticket across the world just to visit any business you set up, as if it were a tourist attraction, and proudly parading selfies showing you doing it, while they get the signatures of each and every staff member at your store!
Or in this case, your bar.
Which is what Chris opened recently.
But:
It reminds me of a lesson. Something I once learned from email marketing expert, Ben Settle. Which is this:
The biggest mistake people ever make when creating content…
… whether it’s emails, articles, YouTube videos, sales or promo copy, or more…
… is that…
… they think the purpose of content is to sell their product!
Or their service.
Or their email opt-in page.
But really, what your content is supposed to be doing is…
… selling yourself!
Why?
Because then, just like what Chris did on his Abroad in Japan channel, everything you come out with… eventually… turns to gold! Even if everyone else in the same niche is struggling to stay afloat. And even more during economic downturns.
Because people just want every piece of you they can get.
No matter how much time passes (it still blows my mind how many people who bought from me 20 years ago are still buying my stuff today, but too bad I deleted most of my list and a lot of my websites when I retired the first time from boredom).
But:
This only works if you keep giving them what they want.
Great quality offers.
Marketed by… addictive content!
Content they just can’t get enough of… and that’s so interesting it’s almost impossible to ignore, and almost impossible to stop watching or reading… and that sells them… on you!
NOT:
Generic content that everyone ignores.
That you can’t get hooked on even if you laced it with crack.
And that they can tell is blatantly obvious AI-generated slop.
Designed by a money-grubbing marketer who couldn’t care less.
That just sells them on the idea that… you’re generic, ignorable, just like everyone else, and… you’re not interested enough to engage them, or even to care very much about your work.
But so it goes:
The more people buy YOU, the more they buy your stuff.
And that’s probably the biggest reason why, you want your content to be as addictive as possible. Because it just reflects you in a better light. One that makes them want every piece of you they can get.
Anyway:
It’s really not that hard to do.
Or to get started.
Because all it takes is a couple of word hacks here and there. And you can instantly elevate your content (and how you’re reflected in your content) to whole ‘nother level. A level where the top YouTuber influencers play. But not just YouTube.
Because even Einstein used one of these hacks to…
… market himself (and his ideas) wherever he went.
To the point that, every woman and her mother couldn’t stop ‘fan-girling’ over him. And wanting every piece of him they could get. Even a piece of his ‘seed’ so they could bear his kids! And yes, that included female Russian spies, apparently.
But it was all because of two little words he used to make his marketing and ‘content’ a whole ‘nother level of ‘addictive’.
Words that I talk about in my new collection of One-Minute Word Hacks.
At any rate:
If you haven’t started ‘selling yourself’ in your content and marketing, instead of just your products or services, this is probably the fastest, easiest way to start:
https://themysteriousmarketer.com/one-minute-word-hacks/
Allen Walker
The Mysterious “Fanboy At Heart” Marketer
P.S. And yes, I also share some insider ‘secrets’ I learned from Chris’s channel inside. Secrets you can infuse into almost any type of content. In almost any niche.
Even if you don’t do video or YouTube…
Allen Walker, the Mysterious Marketer, is the marketing genius who’s deleted more 6 & 7 figure businesses than anyone else on the planet (*all because he gets bored). He’s also known as the world’s most genius renaissance marketer. Visit his blog to read thousands of his ‘secret’ copywriting tips for getting paid to grow your email list.
This post (https://themysteriousmarketer.com/how-to-create-content-so-sexy-kings-invite-you-to-parties) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…