I just got off the toilet a couple minutes ago.
Then went straight to my home office…
… went on YouTube…
… and started watching a Japanese process engineering video…
… on a productivity hack used by one of the world’s top companies!
Companies that easily take 15 hour tasks, and boil them down to 15 minutes. Effortlessly. All the time. And they’ve been doing this for decades. Without any AI. Using simple Japanese lean engineering processes, like those I’ve mastered over the years, that put your everyday AI automation guroo to shame.
It’s something I do daily.
Which is why I keep getting more and more productive almost every day.
Even without using much of any AI.
And it’s something I plan to talk about in my next work.
But:
This particular (non-Japanese) company I was watching…
… they did something very interesting to their toilets.
To make their employees a lot more productive.
In both life and work.
And I didn’t know this, but it seems like, in many companies, employees love to take toilet breaks. Where they sit on the loo for 10 to 15 minutes throughout the day. And just scroll on their phones and relax. In between work.
So this company printed out a page from a book…
… that was interesting to read…
… but had lots of great lessons for life and work…
… and started sticking a new short chapter from the book, every week, on the back of all their toilet stall doors!
So, while employees were on the can, they could actually read some useful stuff too, in addition to just binging on social media.
But:
This got me thinking.
People are actually SO busy these days, the only time they actually have to consume your content is when they’re on the loo!
On the toilet.
But, is your content addictive enough that they’ll actually read your stuff when they’re on toilet-break?
Rather than mindlessly scrolling social media?
It’s a huge question to ask any time you create content…
But for most people?
The answer’s a huge… NO!
Especially people generating ignorable, forgettable, generic AI content, that everyone and their grandma’s churning out by the millions.
But:
If people don’t wanna read or watch your content…
… they ain’t gonna get on your email list.
And even if they somehow do get on your email list, but your emails aren’t ‘toilet-worthy’ enough?
They’re not gonna read through!
Or click to your sales page.
But even if they somehow land on your sales page by magic, but it’s just as unworthy of being ‘toilet-scrolled’?
They’re not gonna read, get persuaded, and buy!
But:
Even if a miracle that defies the laws of nature happens, and they do somehow buy…
… but your product is as ‘constipating’ as a PhD thesis…
… and they don’t read or watch it, or apply it, and they don’t get any of the benefits of it whatsoever, so they chuck it away in their dusty old hard drive like all the other bright shiny objects?
Yeah, they’re not coming back.
And your business ain’t growing.
Anyways:
There’s a very simple ‘hack’ that you can actually do. While you’re on the toilet. Whether you’re doing your number one or number two. Or even nothing at all. Doesn’t matter. But this little ‘toilet hack’, can quickly make one of the most dramatic differences to how addictive your content is, making it impossibly hard to ignore, and potentially, to stop consuming.
And I know this sounds a little bit weird.
And crazy.
But it’s really not as crazy as it sounds, and fact of the matter is, it works almost every time!
Regardless of the type of content you create.
And yes, you can use this in your sales or promo copy as well. But no, you don’t have to film yourself in the washroom. Or anything crazy like that.
Anyways:
If your content or copy ain’t ‘toilet-worthy’ enough for your liking, I talk about this little ‘toilet hack’ in my new collection of 21 One-Minute Word Hacks.
And you can load it up on your phone, if you’re on the loo right now, by going over here:
https://themysteriousmarketer.com/one-minute-word-hacks/
Allen Walker
The Mysterious “Toilet-Worthy” Marketer
P.S. In case you were wondering…
Yes, there is enough on my hand-written sales page to keep you entertained even if you’re constipated, and need a while.
Allen Walker, the Mysterious Marketer, is the marketing genius who’s deleted more 6 & 7 figure businesses than anyone else on the planet (*all because he gets bored). He’s also known as the world’s most genius renaissance marketer. Visit his blog to read thousands of his ‘secret’ copywriting tips for getting paid to grow your email list.
This post (https://themysteriousmarketer.com/how-to-create-content-so-addictive-they-read-it-on-the-toilet) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…