“If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.”
~ Thorin Oakenshield
(The Hobbit, by J.R.R. Tolkien)
—
Since the world ain’t merry anyway:
Let’s talk about how we can hoard more gold.
Several years back…
I was watching the legendary marketing director of the almost billion-dollar Boardroom publishing company, Brian Kurtz, give a talk during a seminar… in which… he mentioned the 3 things that make the BIGGEST difference between ‘hoards’ of sales, and loads of fails…
… which, he said, are…
- your email list
- your offer
- … and your copywriting!
Your email list determines 40% of whether people buy.
And your offer determines another 40%.
But your sales copy…
is a puny…
… 20%~!
Now:
When I first got started as a young marketing hobbit almost 2 decades ago, I knew none of this stuff. And just like your average marketer today, I obsessed over ‘majoring in the minors’. Doing minor stuff that got me minor sales.
Stuff like TRAFFIC!
Because I didn’t know it wasn’t about traffic.
It ain’t even about AI-generated, AEO traffic, which everyone seems to obsess over nowadays…
It’s about getting that traffic onto a ‘list’. And building all sorts of ‘intimacy’ with that list. Until, they ‘love’ you, and ‘hug’ you and want to ‘kiss’ you so much, they’ll buy your offer without even readin’ your sales copy or even caring about what offer yer trying to sell them.
And this is also why I NEVER taint my emails with AI.
I write them all by hand.
With gusto.
Just like everything else I write.
Because:
Imagine this…
Your spouse asks you how much you love them, and you’re too lazy to write it out, so you ask CrapGPT to write it for you and Whatsapp it to them. Or, your best friend passes away in a tragic 3-way car accident that sent all the cars flying over a cliff, resulting in a massive explosion, and you ask CrapGPT to pen your condolence message to their family.
Sound like a good way to build ‘intimacy’? Or ‘relationship’?
Yeah, I didn’t think so…
But still, ‘intimacy’ takes time.
Obviously.
It does for me, at least…
Because, I’m no Paul Newman, or Brad Pitt.
Customers don’t fall ‘head over heels’ with me at ‘first sight’. I gotta do it the hard way. And wait for the relationship to ‘compound’… by (trying my best) to… send more ‘addictively’ heartstring-pulling emails!
But back then, I was spending all my time on traffic.
And copywriting.
And it just wasn’t moving the needle enough…
Until I discovered (by accident) that if you want to get more sales fast without totally relying on your email list, you can just create an irresistible offer. Plus… I also discovered (another accident) the easiest way to make your offer better without… changing up a whole lot of stuff!
And even without having to ‘own’ the offer…
… if you’re an affiliate.
Which I often was.
The secret?
Creating ‘irresistible’ no-to-yes bonuses!
But there’s somewhat of an art and science to it. Which is something it took me a while longer to figure out. And these findings are part of what I’ve ‘infused’ into my new Billion Dollar Bonus Formula:
The art and science (mostly science) of…
… making bonuses that turn ‘No’ into ‘Yes’!
And another part of the package (which I’ve included for free to sweeten the deal and get as many people trying it as possible), if you’re really interested in ‘hoarding’ all the ‘gold’ your dusty ol’ den can possibly store, is:
My personal step-by-step ‘checklist’ of…
‘The Absolute Simplest Way To Write Addictive Emails They Can’t Resist Opening, Reading, And Buying From!’.
This is the personal technique I use for writing all my emails, without AI, in less time than it takes to watch your favorite Netflix show… and it’s something I learned from Academy Award-winning director, Quentin Tarantino… as well as today’s top email copywriters.
It’s a little somethin’ you can use it to build sweet ‘love’ to your email list.
All while crafting those…
… conversion-optimized bonuses.
Now if that sounds like something that gets your greed-glands going, and your heart-strings strumming, then you’ll find it in my untainted, gold-hoarding den here while it’s still open (for a limited-time only, so I can get enough testimonials to relaunch it at a higher price):
https://themysteriousmarketer.com/billion-dollar-bonus-formula/
Allen Walker
The Mysterious “Gold-Hoarding” Marketer
P.S. And some other stuff you’ll find inside, apart from the AI app I included:
- How to develop an ‘ultra instinct’ for bonuses, to the point that you can almost INSTANTLY spot which ones will spike… and which ones will kill conversions… all before you mail out a single offer! (This will ‘rewire’ how you see every offer that comes your way for the rest of your life.)
- How to add an ‘urgency stack’ to your ‘offer stack’ and ‘bonus stack’ if you want to squeeze out every single penny your offer can give you. (Never heard this term before? I was clueless too, until I started analyzing how billion dollar companies used bonuses to ‘skyrocket’ their offer sales… ‘to the moon’!)
- Why using countdown timers on your offer might actually be ‘slaughtering’ your conversions… (and how to use a unique type of ‘No to Yes’ bonus if you REALLY wanna create urgency that gets you more sales)
- A strangely simple, but incredibly effective, ‘low effort’ bonus used by some of the most profitable eCom and physical product sellers online to double, and even triple, their offer conversions quickly… (all while grabbing buyer’s remorse by the ‘throat’, stopping it from ‘whispering’ a single negative word into their buyer’s brain, and MAXXING out customer loyalty by minimizing refunds)
- The ingenious ‘anti-urgency’, ‘anti-scarcity’ bonus strategy that $300M shopping SAAS, SamCart, is using to create an ‘anti-gravity’ effect on their conversions, making them float upwards, while slashing customer acquisition costs for their platform at the same time! (This probably flies against almost every bit of wisdom you’ve been taught about getting people to buy more, but… if done right… especially for a lead gen offer… it makes your buyers’ list grow like crazy!)
- A special type of bonus you deliver right after they buy that… instantly makes you stand out like a ‘priest in a prostitutes den’ – irresistible especially in markets overflowing with AI ‘slop and flops’! (It’s easier than ever now to dominate competitive markets with simple little ‘tricks’ like this one, all because most people’s brains have been fried to mush by using AI, to the point they’re like ‘zombie sheep’… all doing the same mindless things)
- Something you can do to ‘prime’ your buyers before launching any offer (used by a $175M recipes membership site) that, when done correctly, can make your bonuses look to them like ‘raw meat’ looks to a den of starving, ravenous, “can’t wait no more” lions! (It’s a little extra work, to be fair, but this is one of the easiest and quickest ways to double conversions that I know of, based on my experience)
- The ‘Winner’s Wall’ technique for creating bonuses that make your product look like a ‘side dish’ compared to the bonus itself. (More specifically, when you do this right, it makes their fingers, and minds, ‘itchy’ to the point they just have to do something)
- The most curiosity-invoking technique you can use to create bonuses that… buyers have ZERO clue what it’s about but… still outperforms ‘discounts’ the vast majority of time! (I learned this from an eCom marketing consultant, and it’s perfect for people too lazy to write ‘copy’ about your bonuses, but still want higher conversion rates than offering discounts that almost always de-value your offer)
- A sneaky ‘bonus trick’ for creating mental ‘purchasing tension’ that can’t be relieved until your buyers actually… BUY MORE! (One of the only 3 ways billion-dollar business consultant, Jay Abraham, recommends to boost your profits is to… get them to buy more, and… this is probably the easiest way to do it)
- How to create high-leverage ‘No to Yes’ bonuses that make almost any offer ‘pay for itself’… (The value in these bonuses is SO obvious that even if they buy the offer and do nothing with it at all, the bonuses are still worth WAY more for them than whatever the offer itself costs)
- And a whole lot more, including: A bonus-type that psychologically gets skeptics to finally buy (sometimes works better than testimonials)… A special technique that transforms your offer’s guarantee into a ‘challenge’ buyers are tempted to accept… A bonus that makes buyers ‘implement on impulse’ so you don’t have to worry about your offer sitting unused on a rusty, old hard-drive… A bonus that gets buyers to quickly prove to themselves that your offer was ‘worth its weight in gold’ (before doubt ever sets in)… The 3 things every single one of your bonuses must do if you don’t wanna leave ANY conversions on the table (don’t miss a single one or you could actually LOSE conversions)… And more…
Here’s the link again, where you can go forth and hoard it all:
https://themysteriousmarketer.com/billion-dollar-bonus-formula/
Allen Walker, the Mysterious Marketer, is the world’s most genius renaissance marketer. He specializes in helping people get maximum money with minimum AI. How? By getting paid to double (and re-double) your email list… over and over again… ad infinitum! He also shares thousands of his ‘secret’ tips for free on his blog.
This post (https://themysteriousmarketer.com/why-my-emails-remain-untainted-by-ai-darkness) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…