“Focus on things that don’t change”
~ Warren Buffett, one of the greatest investors in history
—
A couple days back:
When I went out shopping with the wifey for the first time in a while, after a LONG ‘stay at home’…
… we had the shock of our life!
Why?
Well, because a local department store near where we live had suddenly shut down…. and…
I don’t know when it happened, but…
… it was the LAST thing I’d expect to happen!
Because (from what I’ve heard)… that store had been open (and doing quite well from what I’ve seen) for over 30 or 40 years now.
“MAN, have I been in ‘solitary confinement’ too long?” I thought to myself.
But times are a’changin…
And turns out…
LOTS of local stores have been shutting down recently.
Mom and pop stores.
Big chain franchises.
And from the reports I’ve read, the trend of big and small businesses shutting down over the last 5 years has been accelerating…
… all over the world!
Not just here.
But:
This is a HUGE contrast to…
… everything I’ve been reading about while stuck in ‘solitary confinement’ at home over the last year.
Because I’ve been spending lots of my time studying the longest living businesses in the world. Specifically, I discovered that… over 56% of them are from Japan. Which led me to start digging deep into why businesses in Japan easily survive 1000, 2000, even 3000 years without dropping a beat… while MOST businesses are dead before 50.
Some even before 5.
The answer?
Well, there are several.
Which I’m planning to publish a book on…
… eventually…
(Sigh… too many books I want to write…)
But one of the biggest differences between businesses that last several millennia and businesses that die within a couple of years is that:
The longest living businesses in the world…
… all focus on…
… things that DON’T change!
For example:
Some of the longest living businesses in Japan, including several of the thousand-year-old ones, were in industries that would more or less stay the same, no matter how the economy changed. One of them was a funeral service business. Another was a religious goods manufacturer. Others were in the hospitality/hotel business in off-the-grid locations where business guys often traveled and desperately needed accommodation.
Death.
Religion.
Shelter.
Yeah, definitely stuff that doesn’t change…
Stuff that isn’t heavily dependent on new tech…
Of course, I also did a study on the types of businesses that fail the most versus businesses that fail the LEAST, while I was at it.
The result?
The lowest-failure businesses were all BORING!
Like accounting, legal, and dentistry.
With just over a 40% failure rate.
Meanwhile, the most failure-heavy busineses that could easily drain your entire life-savings overnight? Sexy tech startups. With a failure rate of over 95%!
It’s insane how…
People think the more tech-fluent you are, and the more ‘in trend’ you are, the more you’re ‘leaving others in the dust’!
Hmm… I don’t… think so…
New tech really can give you an ‘edge’…
… if you use it ‘strategically’…
… but overall?
I’d say the safest bet is still placing your money on stuff that doesn’t change.
Stuff that, billionaire Warren Buffett says, his holding time for is ‘forever’. Stuff that stays the same, all the time (there’s a brilliant book about this exact quote by the way, called ‘Same As Ever’, and I highly recommend reading it if you haven’t).
But anyways:
If you’re wondering how this relates to you…
… when it comes to making maximum money with minimum AI…
Listen:
Contrary to what you might think, more people are making money now than ever, and easier than ever too.
But if you’re like most people, it might seem… hard actually.
But if it does, it’s all because you’re focusing on the wrong thing. You’re trying to play ‘keep up’, and ‘catch up’ with AI. But with everything changin’ SO fast, it’s all going by like a blur… like trying to hit a moving target.
A much better strategy though (exactly what I’m doing right now):
Stop trying to catch up!
And you don’t need to anyways, when you’re building around stuff that doesn’t change. Stuff like human psychology, which the late, great, legendary copywriter, Gary Halbert once said, “is infinitely more powerful than technology”…
And it’s something the latest offer I’ve just ‘soft launched’ focuses on…
It’s based entirely on that good ol’ human ‘psyche’ that’s always the same, never changes, and ‘deep dives’ into a new way I discovered (I personally think it’s a breakthrough) for quickly seeing WHY people aren’t buying your stuff and…
… what you need to do to MAKE them buy!
If you’re not getting enough sales yet, you can dive over here:
https://themysteriousmarketer.com/billion-dollar-bonus-formula/
And while you might wanna check it out quick…
… because I have a limited number of fast-action perks for early birds…
I will say though that… it’s still new, it’s still in ‘beta’, and it’s not for everyone… so…
… take your time reading that sales letter I personally hand-wrote and don’t ‘impulse-buy’ this…
Allen Walker
The Mysterious ‘Longevity’ Marketer
P.S. One of the most important ‘psychological triggers’ you can ever tap into …
… if you wanna get people to buy your stuff, is…
… the psychology of ‘novelty’!
Because the brain only really pays attention to NEW stuff.
And if you’re not doing ‘new’?
They won’t pay attention to you!
But here’s the thing:
How do ya balance the old (stuff that doesn’t change), and the new (AI stuff that changes every minute)?
The answer?
I’ll be talking more about that in my next email.
So stay tuned.
P.P.S. By the way, I was talking about the work on my roof yesterday…
… and, those cleaning guys came again today.
But all of a sudden, they started ‘pressure hosing’ GIANT BEES right off my roof! I mean, why are there giant bees up there? It’s crazy…
Anyways:
The bees wanted to attack the guy on the roof after getting blasted to the ground.
But the guy calmly SHOT them all over and over again…
… with the pressure hose…
… until they gave up and fled for ‘greener pastures’.
I guess you can’t fight against the ‘tides’ sometimes.
Especially the tides of history…